How Content Calendars Can Elevate Your Social Media
Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media […]
Four Tools You Can Use to Analyze Your Twitter Data
Twitter is used by businesses to communicate with their customers, view what’s trending around the world, and identify their audience. Twitter’s analytics provide an easy way to see the activity of your tweets and audience demographics. If your business wants to analyze more specific data about your Twitter, the following […]
Twitter Changes to 280 Characters: Pros and Cons
Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 […]
How To Create and Use Twitter Moments for Business
Twitter has become one of the most influential social media platforms available. It is also a top tool that marketers use to promote marketing material, events and products. If you use Twitter frequently, you’ve probably heard about Twitter Moments. If you haven’t, here are step by step instructions to create […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a […]
Social Media Basics: How to Create the Perfect Tweet
It might sound crazy but there really is a formula to create the perfect tweet, luckily it’s not actually a top secret formula. Keep the following tips in mind to create the perfect tweet and increase engagement! Includes a Shortened URL: The most important part of a tweet is the URL; […]
SMMW15: How to Sell with Twitter: Techniques that Work
How to Sell With Twitter: Techniques that Work Kim Garst: Kim is author of the forthcoming new book Will the Real You Please Stand Up: Show Up, Be Authentic and Prosper in Social Media, as well as The Quick and Easy Guide to Branding Your Business and Creating Massive Sales […]
#SMMW15: The Power of Twitter: 140 Characters Can Make or Break Your Brand
Joel Comm: Joel is the co-author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, online video, iPhone apps, software development, […]
Twitter Best Practices
Having a Social Media Marketing Plan for Twitter is important for all companies/brands. Here are some of the best practices to engage your audience more successfully: Listen and observe – Learn what other businesses are doing on Twitter and develop a content marketing strategy based on your company/brands. You can find […]
Updated Twitter Analytics: All Users Now Have Access
Twitter has opened access to analytics to all accounts! This is music to my ears as a social media marketer. Access to Twitter analytics for all of my accounts will allow me to better measure ROI. I am looking forward to seeing a detailed overview of which tweets receive the […]
10 Social Media Marketing Mistakes That Annoy Online Marketers The Most
For social media marketers it can be especially frustrating to hear “You make money tweeting? Anyone could do that!” My response is yes, most people know how to post on social media, but not everyone knows how to use it correctly. There are many differences between tweeting about what we […]
New Twitter Design: Twitter Photo Collage & Tagging Features
Twitter has rolled out yet another exciting feature of the new Twitter design. They have already rolled out the new Twitter layout changes, a mute option and advertising with Twitter cards; now the photo collage and tagging features are available. Twitter Photo Collage: Tweeps will now have the ability to include […]
Don’t get MUTED on Twitter
You can start calling Twitter Facebook’s twin. Twitter’s Facebook-morph started with a complete interface redesign that mirrors Facebook’s layout. Now the blue bird is starting to roll out a new mute feature. The feature will allow users to “mute” other Tweeters without unfollowing them. Simply put, if someone muted you, […]
Social Media 101: Three Easy Ways to Create Better Posts
There are three easy ways to create better posts on Facebook and Twitter. The first is to add more images to posts, with changes to Facebook and Twitter, visually interesting posts are more important than ever. Also, posts that are too long will get overlooked and ignored. While posts should […]
#WLW14 Webinar: Secrets to Success on Social Media in 2014
#WLW14: Secrets to Success on Social Media in 2014 I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways […]
New Twitter Design and Layout
Twitter is Testing a New Design At a recent team meeting we were discussing new changes in the social media world, and Twitter’s new layout was a hot topic. When I complained about how drastically different my profile page was and no one shared in my complaint I was slightly […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]
Infographic: What You Need to Know About Twitter Hashtags
Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic. Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, […]