How To Create and Use Twitter Moments for Business
Twitter has become one of the most influential social media platforms available. It is also a top tool that marketers use to promote marketing material, events and products. If you use Twitter frequently, you’ve probably heard about Twitter Moments. If you haven’t, here are step by step instructions to create and use them.
What Are Twitter Moments?
Twitter Moments is a feature that collects trending tweets and news stories and assembles them into narrative. The feature is available to all users and provides you with the ability to choose your news material and edit accordingly.
This tool has opened up a new story-telling ability on social media that hasn’t been used on other platforms. This tool also assists in content creation and helps gather information or tweets about a specific topic.
How Do You Create a Twitter Moment?
Step 1: On the top right corner of your profile photo, select Moments from the drop down menu. Then select Create New Moment on the right.
Step 2: Choose an attention-grabbing title and description to start the conversation.
Step 3: Once you’ve decided on a title, scroll down to Add Tweets to Your Moment. You can search public tweets, select your own tweets, or feature tweets you’ve recently liked.
Step 4: Once you’ve found a tweet you would like to add, select the grey check mark on the right corner of the tweet. All tweets must be added manually to your Moment.
Step 5: Next add a cover image to your tweet. When choosing a cover image, keep in mind that this image will draw users to click on your article to learn more. Using a high quality image is recommended. You have the option to upload an image or use an image from a tweet you have added to your Moment.
Step 6: To further customize your Moment, click More on the top left corner. You can set set a theme color, share your location, share the moment privately and more.
Step 7: When you are ready to publish your Moment, click Publish in the top right corner.
Step 8: Once your Moment is published, you have the option to share it onto your news feed. This will increase engagement and exposure to your Moment through your feed.
How to Use Twitter Moments in Marketing:
Twitter moments are best when used to spark conversation, tell a story or discuss a specific topic. It is recommended to use a mix of photos, videos, and gifs to keep your users engaged. Although, Twitter Moments are a relatively new feature, they can be a great addition to your marketing efforts.
Using Twitter Moments to promote a live, upcoming or past event works as a strong promotional tool. This excites users about an upcoming event, and provides all necessary information in one place.
Sharing your content at the right time by covering a trending or specific topic will inform users about what is happening in certain industries or all around the world. This content can bring users together and gives them a chance to share their stories and perspectives.
Creating a Product Demo or Video:
Before an upcoming product launch, it is important to support the content with a range of social media content beforehand. You can use Twitter Moments to share video, images and gifs to bring all of this content together to share the details of your new product launch.
Feature Influencer Tweets:
For any company size or industry, featuring influencers or industry experts’ tweets can be highly effective. This can include a product endorsement or general promotional material. Placing the influencer tweet at the top of the Moment is recommended for high engagement and increased visibility.
Are you excited to use Twitter Moments? How will you use them to promote your business? Share your knowledge and experience in the comments below!