A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media […]
4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates […]
YouTube SEO: How to Optimize YouTube Videos
Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for […]
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]