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White iPhone with the YouTube logo displayed.
  • March 1, 2023
  • Emily Gillespie
  • 0 Comments
  • 2021 Views
  • 1 Likes

A Beginners Guide to Short-Form Video in 2023

If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]
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corporate video marketing
  • October 4, 2022
  • Matt Kulkin
  • 0 Comments
  • 2053 Views
  • 1 Likes

10 Video Marketing Facts B2B Marketers Should Live By

With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
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Visual Experience Through Video
  • February 18, 2022
  • Matt Kulkin
  • 0 Comments
  • 2518 Views
  • 1 Likes

Users Interests are Evolving, Stay Ahead by Offering Video

User attention and user interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of […]
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Video Promotion for Marketing
  • September 21, 2021
  • Matt Kulkin
  • 0 Comments
  • 2317 Views
  • 1 Likes

Promoting Through Video on Social Media

For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
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  • July 31, 2019
  • Taylor Meade
  • 0 Comments
  • 1415 Views
  • 0 Likes

A Guide to Building a Social Content Strategy

Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
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  • July 2, 2019
  • Taylor Meade
  • 0 Comments
  • 1159 Views
  • 0 Likes

4 YouTube Studio Metrics You Should Pay Attention To

Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
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  • May 30, 2019
  • Taylor Meade
  • 0 Comments
  • 1265 Views
  • 0 Likes

How Marketers Can Build Trust Through Storytelling

We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
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  • June 5, 2018
  • Anna Casey
  • 0 Comments
  • 1267 Views
  • 0 Likes

Getting Started with Live Streaming: Everything You Need to Know

Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media […]
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  • November 22, 2017
  • WTWH Editor
  • 0 Comments
  • 1489 Views
  • 0 Likes

4 Social Media Updates You Should Know About

Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates […]
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  • October 4, 2017
  • WTWH Editor
  • 5 Comments
  • 2045 Views
  • 0 Likes

YouTube SEO: How to Optimize YouTube Videos

Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for […]
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  • June 13, 2014
  • WTWH Editor
  • 0 Comments
  • 972 Views
  • 0 Likes

Social in 60: 7 Tips to Spring Clean Your Social Media

https://www.youtube.com/watch?v=IkSwOBHx5eE In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works […]
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  • May 14, 2014
  • WTWH Editor
  • 0 Comments
  • 1326 Views
  • 0 Likes

It’s a Mad Mad Social Media World

My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
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  • May 9, 2014
  • WTWH Editor
  • 0 Comments
  • 1109 Views
  • 0 Likes

Social Media Statistics for 2014

One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you […]
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6 social media questions you should ask a social media manager
  • March 29, 2013
  • WTWH Editor
  • 19 Comments
  • 3240 Views
  • 0 Likes

6 Interview Questions You Should Ask A Social Media Manager

Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
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  • March 15, 2013
  • WTWH Editor
  • 1 Comment
  • 2398 Views
  • 0 Likes

An Infographic History of Social Media

Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
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year in review 2012
  • January 25, 2013
  • WTWH Editor
  • 8 Comments
  • 1340 Views
  • 0 Likes

Social Media Statistics Recap for 2012

2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
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facebook cover photo 851 x 315 pixels
  • December 7, 2012
  • WTWH Editor
  • 1 Comment
  • 1004 Views
  • 0 Likes

Social Media Channel Graphics Requirements and Dimensions

Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels)   Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items […]
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let's recap
  • November 16, 2012
  • WTWH Editor
  • 5 Comments
  • 3723 Views
  • 0 Likes

SES Chicago 2012 Recap from a Social Media Marketer

I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
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social media is not a fad
  • November 9, 2012
  • WTWH Editor
  • 4 Comments
  • 1826 Views
  • 0 Likes

Social Media Usage on the Rise In the Workplace (Infographic)

Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
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Build your brand on social media
  • October 12, 2012
  • WTWH Editor
  • 14 Comments
  • 1963 Views
  • 0 Likes

Study: How Many People Follow Brands on Social Media and Why?

Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
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