Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using artificial intelligence, and soon, you […]
SEO
Top 5 On-Page SEO Elements to Get Your Site Ranking
It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO and off-page SEO. Off-page SEO […]
What is a Keyword Gap Analysis?
When it comes to SEO, it’s more of a marathon than a sprint. No matter the pace, there is still competition to rank number one on search engines. A keyword gap analysis allows you to compare your keyword rankings to another domain’s rankings. This will help you discover opportunities you may be missing. From this […]
How to Write Meta Descriptions for SEO
A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader to click the link to […]
How To Improve Website Traffic Using These 5 SEO Tools
If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape also changes frequently which causes […]
Keyword Basics: Branded vs. Non-Branded
Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords are used when searching for […]
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search engines and platforms, there is […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as searches focus more on entity […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” written by Kyle Simpson. King’s […]
