A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader to click the link to […]
How To Improve Website Traffic Using These 5 SEO Tools
If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape also changes frequently which causes […]
Keyword Basics: Branded vs. Non-Branded
Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords are used when searching for […]
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search engines and platforms, there is […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as searches focus more on entity […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” written by Kyle Simpson. King’s […]
MozCon 2018: What All Marketers Can Do About Site Speed
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the audience is lost, Grossman said. […]
MozCon 2018: Machine Learning for SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how we can apply it to […]
MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental shift happening in how we […]
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