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  • Clara Reporting
  • February 13, 2018
  • WTWH Editor
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  • 1122 Views
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Why you should invest in SEO

Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you […]
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  • October 24, 2017
  • WTWH Editor
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  • 2202 Views
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How to Create SEO-Friendly PDF Documents

In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there […]
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  • October 4, 2017
  • WTWH Editor
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  • 2176 Views
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YouTube SEO: How to Optimize YouTube Videos

Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for […]
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  • August 29, 2017
  • WTWH Editor
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  • 695 Views
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MozCon 2017: Data-Driven Design

Oli Gardner, Co-founder of Unbounce, spoke on making decisions based on trends and not data. “Being trendy doesn’t make it right,” he explained. He went on to talk about a process that could help make decisions based on data. Before we jump into his design process, Gardner conducted a survey […]
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  • August 23, 2017
  • WTWH Editor
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MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
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  • August 22, 2017
  • WTWH Editor
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  • 775 Views
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MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
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  • August 22, 2017
  • WTWH Editor
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  • 853 Views
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MozCon 2017: I’d Rather Be Thanked Than Ranked

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Ranked, No Biz Wil Reynolds, founder of Seer Interactive, started off by talking about his vision of ranking for keywords relating to SEO like “seo company,” “seo agency,” and “seo consultant.” He was ranking […]
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  • August 15, 2017
  • WTWH Editor
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  • 936 Views
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MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
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  • August 14, 2017
  • WTWH Editor
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  • 761 Views
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MozCon 2017: The State of SEO & How to Survive Google’s Trojan Horsing of the Web

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Rand Fishkin began his presentation with a story about Celebrity Net Worth, a website that lists the net worth of celebrities, and Google wanting to use their datasets. Celebrity Net Worth (CNW) had received […]
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  • August 8, 2017
  • WTWH Editor
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  • 671 Views
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MozCon 2017: Analytics to Drive Optimization & Personalization

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do […]
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  • August 4, 2017
  • WTWH Editor
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  • 708 Views
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MozCon 2017: Customer-Driven Copy That Converts

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to […]
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Diagram of social networks interaction
  • August 4, 2017
  • WTWH Editor
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  • 944 Views
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MozCon 2017: Facing the Future – 5 Simple Tactics for Scary Changes in SEO

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Dr. Pete Meyers ended day two of MozCon by talking about five changes in SEO. For each change, he gave a tactic that everyone could use to get ahead of the curve. Five changes […]
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  • August 4, 2017
  • WTWH Editor
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  • 1125 Views
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MozCon 2017: How to Execute Lean SEO to Increase Qualified Leads

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Britney Muller, Head of SEO at Moz, took the stage and began talking about secrets. We all have them, even our websites. Stop and ask yourself – […]
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  • August 3, 2017
  • WTWH Editor
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  • 623 Views
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MozCon 2017: Optimizing for the New Wave of Social Video Platforms

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Most of us at a certain age think marketing works like a TV. We’re given a call and response and we base our perception on what is placed in front of us. But we […]
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  • August 2, 2017
  • WTWH Editor
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  • 899 Views
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MozCon 2017: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Having fear and anxiety as a marketer is contagious. As marketers, we have the ability to make a large impact on our customers, we have all of the tools to help ourselves grow, but […]
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  • August 1, 2017
  • WTWH Editor
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  • 865 Views
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MozCon 2017: Powerful Brands Have Communities

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  As marketers, we all solve problems for our customers, but we are neglecting a goldmine of existing customers who would help you hit marketing goals on your own. Most marketers have no idea how […]
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  • August 1, 2017
  • WTWH Editor
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  • 737 Views
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MozCon 2017: Size Doesn’t Matter: Great Content by Teams of One

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  If you work independently or on a small team, and you find yourself in situations with large content calendars, blog posts backing up, tweets backing up, product launches getting delayed – you’ll find comfort in […]
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  • August 1, 2017
  • WTWH Editor
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  • 726 Views
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MozCon 2017: How to Build an SEO-intent Based Framework for Any Business

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Marketing is challenging in the Healthcare industry. But what’s even more challenging?  SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to […]
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  • August 1, 2017
  • WTWH Editor
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  • 1697 Views
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MozCon 2017: How To Get Big Links

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In […]
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  • July 18, 2017
  • Maddie Lippert
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Aligning Your Social Media Marketing To Your Business Goals

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
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