In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there actually exists a sizable SEO […]
YouTube SEO: How to Optimize YouTube Videos
Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for your intended audience to find […]
MozCon 2017: Data-Driven Design
Oli Gardner, Co-founder of Unbounce, spoke on making decisions based on trends and not data. “Being trendy doesn’t make it right,” he explained. He went on to talk about a process that could help make decisions based on data. Before we jump into his design process, Gardner conducted a survey of 700 people who work […]
MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of tricks that you can use […]
MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the usability, accessibility, and pleasure provided […]
MozCon 2017: I’d Rather Be Thanked Than Ranked
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Ranked, No Biz Wil Reynolds, founder of Seer Interactive, started off by talking about his vision of ranking for keywords relating to SEO like “seo company,” “seo agency,” and “seo consultant.” He was ranking high for most of these […]
MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy talk at MozCon 2017, Rob […]
MozCon 2017: The State of SEO & How to Survive Google’s Trojan Horsing of the Web
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Rand Fishkin began his presentation with a story about Celebrity Net Worth, a website that lists the net worth of celebrities, and Google wanting to use their datasets. Celebrity Net Worth (CNW) had received an email from an organization […]
MozCon 2017: Analytics to Drive Optimization & Personalization
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do SEO without analytics. She presented […]
MozCon 2017: Customer-Driven Copy That Converts
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to action ✓, social proof ✓. […]
