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Email Marketing

5 Reasons You’re Failing Miserably At Generating Qualified Leads

June 19, 2019 By Mike Ulanski Leave a Comment

five reasons you're failing miserably at lead generation

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an organization’s success, it comes as […]

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Filed Under: Content Marketing, Email Marketing, Featured, Online Marketing

MozCon 2018: The Golden Rules for Human-Centric Email Marketing

July 25, 2018 By Lexi Korsok Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained how marketers and consumers view […]

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Filed Under: Email Marketing, Mobile, Online Marketing, Search Marketing

MozCon 2017: Why Email Marketing Is Key to Maximizing Marketing ROI

August 4, 2017 By Aly Ryan Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here Justine Jordan, VP of Marketing at Litmus, gave a great talk on the importance of email marketing and how it can ruin brands. Jordan was a big fan of the Wi-Fi hotspot […]

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Filed Under: Email Marketing, Online Marketing, PR

Driving Qualified Leads with White Papers

January 10, 2017 By Lexi Korsok Leave a Comment

White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact information. To increase the likelihood […]

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Filed Under: Email Marketing, Online Marketing, Social Media

#NicheEventFest – Event Marketing

November 17, 2015 By Jen Kolasky Leave a Comment

During my first session at #NicheEventFest Dana Teague spoke about event marketing. Dana Teague oversees Informa, Global Exhibitions’ Design Group which includes Surfaces, StonExpo, TileExpo, Dwell on Design Los Angeles and Dwell on Design New York – all leading events in their industries. She currently serves on the board of the Society of Independent Show Organizers […]

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Filed Under: Content Marketing, Email Marketing, Events, Social Media

E-Newsletters: Best Practices for Email Marketing Success

July 30, 2014 By Carli Evilsizer Leave a Comment

There are many different reasons to begin sending an e-newsletter. Determine the goals you would like to accomplish with your e-newsletter before sending and create an email marketing strategy based on these goals. Use these best practice techniques for a successful e-newsletter: Great Subject Line: The subject line is the first impression of a newsletter […]

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Filed Under: Email Marketing, Social Media Tagged With: E-Newsletter, Email Marketing

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