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  • Clara Reporting
  • May 20, 2025
  • McKenzie Burns
  • 0 Comments
  • 40 Views
  • 0 Likes

Marketing Momentum: How to Stay Ahead Before the Summer Slowdown

Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused. That’s why May is the perfect month to get ahead of the summer slowdown. With a little […]
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  • March 10, 2025
  • McKenzie Burns
  • 0 Comments
  • 1165 Views
  • 0 Likes

Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers

Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
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  • February 13, 2025
  • McKenzie Burns
  • 0 Comments
  • 619 Views
  • 0 Likes

Romance Isn’t Dead — But Bad Marketing Might Be

It’s February, which means everywhere you look, it’s hearts, roses, and overpriced boxes of chocolate. Love it or hate it, Valentine’s Day is a reminder that relationships are at the core of everything we do — including marketing. But let’s be real: just like romance, marketing has changed a lot […]
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  • January 6, 2025
  • McKenzie Burns
  • 0 Comments
  • 848 Views
  • 1 Likes

Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns

As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]
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  • December 13, 2024
  • McKenzie Burns
  • 0 Comments
  • 868 Views
  • 0 Likes

5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them

Marketing to engineers isn’t like marketing to other professionals. They’re analytical, detail-oriented, and driven by logic rather than emotion. If your campaigns aren’t connecting with this audience, you might be making one of these common marketing mistakes. Here’s how to avoid them and build campaigns that engineers can’t ignore. 1. […]
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  • November 13, 2024
  • McKenzie Burns
  • 0 Comments
  • 811 Views
  • 1 Likes

Email Marketing in 2025: Fresh Strategies for Getting the Most Out of Your Campaigns

As we look toward 2025, email marketing is going through some seriously cool changes. Gone are the days of basic email blasts that hit everyone’s inbox the same way. Now, it’s all about creating experiences that feel personal, timely, and relevant. With new tech and changing audience expectations, marketers (especially […]
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  • October 23, 2024
  • McKenzie Burns
  • 0 Comments
  • 1740 Views
  • 0 Likes

Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team

It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]
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five reasons you're failing miserably at lead generation
  • June 19, 2019
  • WTWH Editor
  • 0 Comments
  • 4090 Views
  • 0 Likes

5 Reasons You’re Failing Miserably At Generating Qualified Leads

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
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  • July 25, 2018
  • WTWH Editor
  • 0 Comments
  • 1153 Views
  • 0 Likes

MozCon 2018: The Golden Rules for Human-Centric Email Marketing

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
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  • August 4, 2017
  • WTWH Editor
  • 0 Comments
  • 1204 Views
  • 0 Likes

MozCon 2017: Why Email Marketing Is Key to Maximizing Marketing ROI

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here Justine Jordan, VP of Marketing at Litmus, gave a great talk on the importance of email marketing and how it can ruin brands. Jordan was a big […]
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  • January 10, 2017
  • WTWH Editor
  • 0 Comments
  • 955 Views
  • 0 Likes

Driving Qualified Leads with White Papers

White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact […]
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  • November 17, 2015
  • Jen Kolasky
  • 0 Comments
  • 1236 Views
  • 0 Likes

#NicheEventFest – Event Marketing

During my first session at #NicheEventFest Dana Teague spoke about event marketing. Dana Teague oversees Informa, Global Exhibitions’ Design Group which includes Surfaces, StonExpo, TileExpo, Dwell on Design Los Angeles and Dwell on Design New York – all leading events in their industries. She currently serves on the board of the […]
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  • July 30, 2014
  • WTWH Editor
  • 0 Comments
  • 905 Views
  • 0 Likes

E-Newsletters: Best Practices for Email Marketing Success

There are many different reasons to begin sending an e-newsletter. Determine the goals you would like to accomplish with your e-newsletter before sending and create an email marketing strategy based on these goals. Use these best practice techniques for a successful e-newsletter: Great Subject Line: The subject line is the […]
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