Whether you are brand new to the app or already have a large following, increasing engagement on Instagram can be incredibly beneficial. Engagements are a good indication of how actively involved with your content your audience is, and how effective your brand campaigns are. On Instagram, consumers engage with brands through interactions such as likes, […]
Social Media
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your brand: video. Promoting through video […]
3 Reasons Hashtags Should Be Included in Your Content
From Facebook in 2004, Twitter in 2006 and Instagram in 2010, the use of the hashtag grew quickly across all three major platforms. Hashtag popularity began to pick up on the internet around 2009 and now is a key factor in marketing techniques today. Hashtags developed from inside jokes among peers, into a way for […]
The Significance of Design in Digital Marketing: Don’t Overlook
Today, graphic design and marketing go hand in hand. Disregarding your marketing’s design aspect is equivalent to completing half the work. Give your marketing skills the support it deserves and stop overlooking design. What is Graphic Design? Graphic Design is a way of putting your plans into visual content. Your logos and websites, advertisements, newsletters, […]
4 Must-Have Types of Content To Include In Your Social Strategy
Having a social media presence can have a big impact on how users perceive your brand, but navigating what content to post can be difficult. Littering your feed with only images, memes, or gifs could be more detrimental than helpful. Follow along this post to read about the four key types of content that your […]
A B2B Marketer’s Complete Guide to Instagram
Should I be on Instagram? What type of posts should I be sharing? How do I make my company’s Instagram stand out? We’ll answer all of these questions and more in this guide. Why use Instagram for Business? Approximately 90% of people on Instagram follow a business. And there are a lot of people on […]
B2B Best Practices with LinkedIn Advertising
Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your choice. Below are four tips […]
Pinterest Can Be the Next Step for B2B Marketers
Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity and how this platform has […]
7 Ways to Stay Organized on Social Media
Communication, content, and engagement are all necessary when it comes to social media. With that in mind, it’s important to stay organized so all three of these are being executed. Along with our friends from Sprout Social, we’ve put together a list to help you stay organized while managing your accounts. Social Media Calendars: Certain […]
3 Lessons I Took From Sprout Sessions Digital 2020
Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to connect with their audiences. Below […]
