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  • June 29, 2022
  • Shannon Pipik
  • 0 Comments
  • 224 Views
  • 0 Likes

Successfully Communicating Your Brand Through Graphics

Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them.  In a B2B digital […]
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  • June 28, 2022
  • Frankie Barrett
  • 0 Comments
  • 244 Views
  • 0 Likes

The Benefits of A/B Testing Your Content

If there is one thing we know as marketers, it’s that posting content is purposeful. Every post sent out on social media has a strategized and thought-through end goal. However, how do you know what resonates with your audience for these posts to perform well? Answer: A/B testing content.  What […]
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  • June 27, 2022
  • Olivia Boris
  • 0 Comments
  • 243 Views
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How Multimedia Pieces Can Take Your Online Content Up a Notch

As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
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  • June 24, 2022
  • Emily Gillespie
  • 0 Comments
  • 303 Views
  • 0 Likes

14 Ways to Repurpose Content for Social Media & Beyond

As a digital marketer, you’ve most likely felt the pressure of needing to create new content for your audience on a monthly, weekly, or even daily basis. But let’s be honest. Sometimes you just don’t have the time to create fresh content from scratch. Presenting already existing content in a […]
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  • June 23, 2022
  • Jill Bresnahan
  • 0 Comments
  • 222 Views
  • 0 Likes

Ways to Effectively Cover B2B Events Through Social Media

B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
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  • April 1, 2022
  • Shannon Pipik
  • 0 Comments
  • 484 Views
  • 0 Likes

The B2B Digital Marketer Creation Process

As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
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  • March 2, 2022
  • Olivia Boris
  • 0 Comments
  • 545 Views
  • 0 Likes

How to Establish Your B2B Company’s Brand Identity Online

With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
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  • February 24, 2022
  • Emily Gillespie
  • 0 Comments
  • 1352 Views
  • 0 Likes

5 Tips for Writing Social Media Copy

The social media world is noisy. Every single minute, Instagram users share 65,000 photos, Twitter users post 575,000 tweets, and Facebook users share 240,000 posts. Effective copywriting is one way to cut through the clutter and make your audience stop the scroll. Below are 5 tips to keep in mind […]
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Visual Experience Through Video
  • February 18, 2022
  • Matt Kulkin
  • 0 Comments
  • 754 Views
  • 0 Likes

Users Interests are Evolving, Stay Ahead by Offering Video

User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
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  • February 16, 2022
  • Frankie Barrett
  • 0 Comments
  • 577 Views
  • 0 Likes

How To Utilize Trends in the B2B World

­­­Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
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  • February 15, 2022
  • Calla Motsis
  • 0 Comments
  • 601 Views
  • 0 Likes

Graphics Have an Impact: Engagement Rates on Social Media Tell You How

What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
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  • October 4, 2021
  • Taylor Meade
  • 0 Comments
  • 690 Views
  • 0 Likes

How to Grow Your Business with LinkedIn Pages

Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor.  With LinkedIn becoming more […]
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  • September 22, 2021
  • Emily Gillespie
  • 0 Comments
  • 709 Views
  • 0 Likes

5 Easy Ways to Boost Instagram Engagement

Whether you are brand new to the app or already have a large following, increasing engagement on Instagram can be incredibly beneficial. Engagements are a good indication of how actively involved with your content your audience is, and how effective your brand campaigns are. On Instagram, consumers engage with brands […]
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Video Promotion for Marketing
  • September 21, 2021
  • Matt Kulkin
  • 0 Comments
  • 825 Views
  • 0 Likes

Promoting Through Video on Social Media

For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
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Hashtag, featured image
  • September 21, 2021
  • Frankie Barrett
  • 0 Comments
  • 632 Views
  • 0 Likes

3 Reasons Hashtags Should Be Included in Your Content

From Facebook in 2004, Twitter in 2006 and Instagram in 2010, the use of the hashtag grew quickly across all three major platforms. Hashtag popularity began to pick up on the internet around 2009 and now is a key factor in marketing techniques today. Hashtags developed from inside jokes among […]
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  • September 13, 2021
  • Shannon Pipik
  • 0 Comments
  • 732 Views
  • 0 Likes

The Significance of Design in Digital Marketing: Don’t Overlook

Today, graphic design and marketing go hand in hand. Disregarding your marketing’s design aspect is equivalent to completing half the work. Give your marketing skills the support it deserves and stop overlooking design. What is Graphic Design? Graphic Design is a way of putting your plans into visual content. Your […]
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  • June 18, 2021
  • Sean Kwiatkowski
  • 0 Comments
  • 742 Views
  • 0 Likes

4 Must-Have Types of Content To Include In Your Social Strategy

Having a social media presence can have a big impact on how users perceive your brand, but navigating what content to post can be difficult. Littering your feed with only images, memes, or gifs could be more detrimental than helpful. Follow along this post to read about the four key […]
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  • June 16, 2021
  • Emily Gillespie
  • 0 Comments
  • 669 Views
  • 0 Likes

A B2B Marketer’s Complete Guide to Instagram

Should I be on Instagram? What type of posts should I be sharing? How do I make my company’s Instagram stand out? We’ll answer all of these questions and more in this guide. Why use Instagram for Business? Approximately 90% of people on Instagram follow a business. And there are […]
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  • June 14, 2021
  • Taylor Meade
  • 0 Comments
  • 615 Views
  • 0 Likes

B2B Best Practices with LinkedIn Advertising

Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your […]
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  • June 11, 2021
  • Frankie Barrett
  • 0 Comments
  • 717 Views
  • 0 Likes

Pinterest Can Be the Next Step for B2B Marketers

Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity […]
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