Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out
Summer brings longer days, slower inboxes, and—for marketers—a unique opportunity to reset and re-energize your campaigns. But let’s be honest: when half the team is on vacation, launching a major initiative can feel like lighting a bonfire with a matchstick and a prayer. Good news? You can run high-impact summer […]
Marketing Momentum: How to Stay Ahead Before the Summer Slowdown
Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused. That’s why May is the perfect month to get ahead of the summer slowdown. With a little […]
Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers
Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
Romance Isn’t Dead — But Bad Marketing Might Be
It’s February, which means everywhere you look, it’s hearts, roses, and overpriced boxes of chocolate. Love it or hate it, Valentine’s Day is a reminder that relationships are at the core of everything we do — including marketing. But let’s be real: just like romance, marketing has changed a lot […]
Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns
As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]
Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team
It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]
Strategies for Reaching Your Audience in the Last Few Months of 2024
It’s 2024, and the way we connect with our audiences keeps shifting—sometimes faster than we can keep up. If you’re anything like me, you’re constantly reevaluating your marketing strategies to stay relevant. With more options, platforms, and tools than ever, it can feel overwhelming to figure out where to start. […]
The Power of Personal Branding in Enhancing Company Brands
In today’s interconnected world, the lines between personal and corporate branding are becoming increasingly blurred. Consumers are seeking authentic connections and transparency more and more. This means the personal brands of company leaders and employees has begun to play an increasing role in public perception of the company brand. Personal […]
The Latest LinkedIn Strategies of 2024
Every year, if not twice a year, marketers have to navigate through the latest changes to social media platforms, to reach the correct audience. These changes can be based upon upgrades to the algorithm, user preference, or just a change in strategy. 2024 is no different. There have been a […]
4 Steps to Find the Perfect Social Media Management Tool
Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
6 Social Media Trends B2B Marketers Need to Know for 2024
Change is the only constant in the always-evolving world of social media. Last year brought forth countless trends, AI integration, and the rebranding of Twitter to X alongside the launch of Threads. As media consumption habits continue to shift, here are some top social media trends for B2B marketers to […]
The Impact of Influencer Marketing in the World of B2B
For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) […]
Effective B2B Social Media Listening
Social media marketing is more than just delivering engaging content to your audience, it’s also about making connections and building a community around your brand. Through social media, you have the opportunity to engage with potential clients, address their needs, and convert interactions into valuable leads. An effective strategy for […]
Unraveling Threads: How B2B Digital Marketers Can Leverage Meta’s New Social Media Platform
Staying ahead of emerging platforms and trends is crucial to effectively grow and engage with your target audiences. In the world of B2B digital marketing, we manage multiple different social media platforms each day (Instagram, Twitter, Facebook, LinkedIn, etc.) to maximize our brand and clients’ potential. And now, another one […]
Social Media Community Management 101
Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]
What is LinkedIn’s Social Selling Index and Why is it Important?
As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]
Trends and Technologies Shaping the Future of B2B Marketing
In today’s rapidly evolving digital landscape, B2B marketers are constantly seeking innovative ways to connect with their target audience. With emerging advanced technologies and increasing reliance on various social media platforms, it’s no surprise that fresh, exciting trends are shaping the future of how we approach B2B marketing. And although […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
A Beginners Guide to Short-Form Video in 2023
If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]
Answering the What, Why and How of B2B Marketing
In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]