LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When you’re creating a LinkedIn campaign, […]
3 Facebook Updates You Should Know About
Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on some new trends in 2018 […]
Four Tools You Can Use to Analyze Your Twitter Data
Twitter is used by businesses to communicate with their customers, view what’s trending around the world, and identify their audience. Twitter’s analytics provide an easy way to see the activity of your tweets and audience demographics. If your business wants to analyze more specific data about your Twitter, the following tools will help you do […]
Social Media Engagement: What Is It and How Do I Improve It?
Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]
A Beginners Guide on Facebook Stories
Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]
What You Need to Know About Facebook’s Latest News Feed Change
It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of the reasons why Facebook has been […]
4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]
Twitter Changes to 280 Characters: Pros and Cons
Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 characters, there were only so […]
YouTube SEO: How to Optimize YouTube Videos
Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for your intended audience to find […]
How To Create and Use Twitter Moments for Business
Twitter has become one of the most influential social media platforms available. It is also a top tool that marketers use to promote marketing material, events and products. If you use Twitter frequently, you’ve probably heard about Twitter Moments. If you haven’t, here are step by step instructions to create and use them. What Are […]
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