The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]
MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content ideas on a regular basis […]
MozCon 2017: How To Get Big Links
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In her recent session “How To […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]
How to Tailor Your Content for Twitter, Facebook and LinkedIn
There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for social platforms, it’s good to […]
Maximize Social Efforts with Twitter Analytics
The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets of data about your online […]
What’s the Difference?: Facebook Ads & Boosted Posts
Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement is a customized, targeted campaign […]
How to Use Facebook Live at a Tradeshow
Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try this at the next trade […]
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although the idea behind a hashtag […]
Measuring Social Media: The Most Important Engagement Metrics
The proliferation of social media in today’s society requires businesses to participate and engage with their audiences in this evolving and dominating media space. In doing so, it is important businesses understand how and which performance metrics to measure. It’s easy to recognize some of the most important engagement metrics that are common among social […]
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