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  • October 30, 2018
  • Carly Evans
  • 0 Comments
  • 162 Views
  • 0 Likes

A B2B marketer’s guide to LinkedIn analytics

LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]
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  • October 17, 2018
  • Lexi Korsok
  • 0 Comments
  • 106 Views
  • 0 Likes

Google+ Cancellation: How Will it Affect Your Marketing Strategy?

Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
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  • August 8, 2018
  • Jillian Zavoda
  • 0 Comments
  • 290 Views
  • 0 Likes

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
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  • June 5, 2018
  • Anna Casey
  • 0 Comments
  • 172 Views
  • 0 Likes

Getting Started with Live Streaming: Everything You Need to Know

Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media […]
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linkedin targeting options
  • May 14, 2018
  • Aly Ryan
  • 0 Comments
  • 616 Views
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How to Use LinkedIn Targeting Options

LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
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  • April 9, 2018
  • Taylor Meade
  • 0 Comments
  • 164 Views
  • 0 Likes

3 Facebook Updates You Should Know About

Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on […]
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  • March 30, 2018
  • Paige Beach
  • 0 Comments
  • 166 Views
  • 0 Likes

Four Tools You Can Use to Analyze Your Twitter Data

Twitter is used by businesses to communicate with their customers, view what’s trending around the world, and identify their audience. Twitter’s analytics provide an easy way to see the activity of your tweets and audience demographics. If your business wants to analyze more specific data about your Twitter, the following […]
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  • March 23, 2018
  • Anna Casey
  • 0 Comments
  • 149 Views
  • 0 Likes

Social Media Engagement: What Is It and How Do I Improve It?

Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when […]
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  • March 13, 2018
  • Anna Casey
  • 0 Comments
  • 177 Views
  • 0 Likes

A Beginners Guide on Facebook Stories

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
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facebook algorithm change
  • February 13, 2018
  • Aly Ryan
  • 0 Comments
  • 170 Views
  • 0 Likes

What You Need to Know About Facebook’s Latest News Feed Change

It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of […]
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  • November 22, 2017
  • Aly Ryan
  • 0 Comments
  • 205 Views
  • 0 Likes

4 Social Media Updates You Should Know About

Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates […]
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  • November 16, 2017
  • Josh Breuler
  • 0 Comments
  • 150 Views
  • 0 Likes

Twitter Changes to 280 Characters: Pros and Cons

Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 […]
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  • October 4, 2017
  • Aly Ryan
  • 5 Comments
  • 230 Views
  • 0 Likes

YouTube SEO: How to Optimize YouTube Videos

Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for […]
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  • August 30, 2017
  • Lexi Korsok
  • 0 Comments
  • 125 Views
  • 0 Likes

How To Create and Use Twitter Moments for Business

Twitter has become one of the most influential social media platforms available. It is also a top tool that marketers use to promote marketing material, events and products. If you use Twitter frequently, you’ve probably heard about Twitter Moments. If you haven’t, here are step by step instructions to create […]
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  • August 18, 2017
  • Aly Ryan
  • 0 Comments
  • 155 Views
  • 0 Likes

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
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  • August 16, 2017
  • Aly Ryan
  • 0 Comments
  • 154 Views
  • 0 Likes

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]
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  • August 1, 2017
  • Mike Ulanski
  • 0 Comments
  • 282 Views
  • 0 Likes

MozCon 2017: How To Get Big Links

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In […]
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  • July 18, 2017
  • Maddie Lippert
  • 0 Comments
  • 776 Views
  • 0 Likes

Aligning Your Social Media Marketing To Your Business Goals

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
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  • July 10, 2017
  • Lexi Korsok
  • 0 Comments
  • 391 Views
  • 0 Likes

How to Tailor Your Content for Twitter, Facebook and LinkedIn

There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for […]
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  • July 5, 2017
  • Taylor Meade
  • 0 Comments
  • 119 Views
  • 0 Likes

Maximize Social Efforts with Twitter Analytics

The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets […]
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