Taking It Behind the Scenes on Social Media
Social media is great for promoting services and products, but it is also great for connecting with your audience on a personal level. One way to do this is by sharing behind-the-scenes content. Behind-the-scenes content is exactly what it sounds like. It is content that shows the audience the company’s […]
How Content Calendars Can Elevate Your Social Media
Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want […]
Why Less Can Be More On Your Social Media Accounts
While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, […]
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do […]
3 Marketing Trends You Can No Longer Ignore
Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media […]
Facebook Ads Shrinking on Mobile News Feed
On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
Take A Journey with Instagram Stories
Whenever I am talking to someone about social media, I always talk about showing everyone your company’s journey. Whether you’re releasing a new product, going to a tradeshow, or even showing what’s going on behind the scenes. Your audience wants to see that process and have an inside look at […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]
Tools to Help Spice Up Your Social Media Presence
When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing posts that include images, GIFs, and videos to […]
How to Optimize Your Twitter Schedule
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying to create engagement with your specific target audience due to the huge flow of tweets that come across each user’s screen. To help marketers better […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]
Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]