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  • Clara Reporting
  • June 16, 2021
  • Emily Gillespie
  • 0 Comments
  • 1635 Views
  • 0 Likes

A B2B Marketer’s Complete Guide to Instagram

Should I be on Instagram? What type of posts should I be sharing? How do I make my company’s Instagram stand out? We’ll answer all of these questions and more in this guide. Why use Instagram for Business? Approximately 90% of people on Instagram follow a business. And there are […]
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  • June 14, 2021
  • Taylor Meade
  • 0 Comments
  • 1515 Views
  • 0 Likes

B2B Best Practices with LinkedIn Advertising

Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your […]
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  • June 11, 2021
  • Frankie Barrett
  • 0 Comments
  • 1795 Views
  • 0 Likes

Pinterest Can Be the Next Step for B2B Marketers

Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity […]
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  • June 26, 2020
  • WTWH Editor
  • 0 Comments
  • 1454 Views
  • 0 Likes

7 Ways to Stay Organized on Social Media

Communication, content, and engagement are all necessary when it comes to social media. With that in mind, it’s important to stay organized so all three of these are being executed. Along with our friends from Sprout Social, we’ve put together a list to help you stay organized while managing your […]
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  • May 19, 2020
  • Taylor Meade
  • 0 Comments
  • 1446 Views
  • 0 Likes

3 Lessons I Took From Sprout Sessions Digital 2020

Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to […]
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  • May 18, 2020
  • Emily Gillespie
  • 0 Comments
  • 1005 Views
  • 0 Likes

Managing Uncertainty: A Digital Marketers Perspective

Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]
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  • April 3, 2020
  • Taylor Meade
  • 0 Comments
  • 1179 Views
  • 0 Likes

3 Ways to Adjust Your Social Strategy Right Now

Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. […]
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  • April 1, 2020
  • Emily Gillespie
  • 0 Comments
  • 798 Views
  • 0 Likes

A Guide to Brand Communication During a Crisis

There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands […]
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  • March 10, 2020
  • WTWH Editor
  • 0 Comments
  • 934 Views
  • 0 Likes

Twitter “Fleets” Are Coming. What You Need to Know

One of the last major social platforms to join the Stories club, Twitter announced their latest feature, Fleets. Fleets will allow Twitter users to post text, photos, and videos that will disappear after 24 hours. Like Snapchat, Facebook, and Instagram Stories, when a Fleet is shared, it will appear at […]
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  • March 5, 2020
  • Emily Gillespie
  • 0 Comments
  • 1322 Views
  • 0 Likes

Is Print Media Dead? 5 Reasons to Rethink Print

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]
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  • March 4, 2020
  • Taylor Meade
  • 0 Comments
  • 1016 Views
  • 0 Likes

4 Tips for Publishing Content on LinkedIn

It seems that within the last year or so, it has become more popular for individual users to publish articles on LinkedIn versus posting a status with a link. Although the latter is still popular, publishing allows for users to expand their knowledge while reaching a large professional network for […]
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  • February 27, 2020
  • WTWH Editor
  • 0 Comments
  • 1646 Views
  • 0 Likes

Taking It Behind the Scenes on Social Media

Social media is great for promoting services and products, but it is also great for connecting with your audience on a personal level. One way to do this is by sharing behind-the-scenes content. Behind-the-scenes content is exactly what it sounds like. It is content that shows the audience the company’s […]
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How Content Calendars can Elevate Your Social Media
  • November 15, 2019
  • Frankie Barrett
  • 0 Comments
  • 884 Views
  • 0 Likes

How Content Calendars Can Elevate Your Social Media

Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want […]
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  • September 26, 2019
  • Sean Kwiatkowski
  • 0 Comments
  • 1067 Views
  • 0 Likes

Why Less Can Be More On Your Social Media Accounts

While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, […]
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  • September 26, 2019
  • Taylor Meade
  • 0 Comments
  • 2692 Views
  • 0 Likes

4 Benefits of Social Media for Your Brand

Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018.  These numbers are significant. But what do […]
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  • August 22, 2019
  • Emily Gillespie
  • 0 Comments
  • 953 Views
  • 0 Likes

3 Marketing Trends You Can No Longer Ignore

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
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  • July 31, 2019
  • Taylor Meade
  • 0 Comments
  • 1240 Views
  • 0 Likes

A Guide to Building a Social Content Strategy

Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
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  • July 30, 2019
  • Emily Gillespie
  • 0 Comments
  • 1285 Views
  • 0 Likes

7 LinkedIn Best Practices for Your Brand

LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media […]
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  • July 29, 2019
  • WTWH Editor
  • 0 Comments
  • 1203 Views
  • 0 Likes

Facebook Ads Shrinking on Mobile News Feed

On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier […]
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  • July 2, 2019
  • Taylor Meade
  • 0 Comments
  • 1119 Views
  • 0 Likes

4 YouTube Studio Metrics You Should Pay Attention To

Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
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