The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although the idea behind a hashtag […]
How to Turn Pins into Customers and Profit with Pinterest
Pinterest is great social media tool that should be utilized in your campaign for a couple reasons. First, it is a simple and easy-to-use platform to share your content and save you time. And who couldn’t benefit from some extra time to spend on other tasks? Second, it reaches a targeted audience where you can direct […]
How to Drive Traffic with Pinterest’s Interest and Visual Discovery Tool
Are you interested in growing your business and following on Pinterest? Check out these simple tips from Vincent Ng at Social Media Marketing World 2016. Vincent Ng is a Pinterest marketer and professional speaker. Since 2010, Vincent has found clever ways that businesses, bloggers, and e-commerce owners could use Pinterest to drive more web traffic and […]
Pinning for B2B: 7 Tips to Get Your Business Started on Pinterest
Valued at $5 billion, Pinterest’s popularity is undeniable. The visual social platform has exploded – and marketers have taken notice. According to Business Insider, “Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and leagues ahead of other social sites like Twitter, Reddit, StumbleUpon and LinkedIn.” Pinterest offers an […]
