Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands.
Pinterest has shared new insights into their user search activity and how this platform has changed and developed within the rise of other platforms. Pinterest stated, “We realized Pinterest could be the service to help guide you to ideas when you aren’t quite sure what you want, and when you want to explore… With so many possibilities, sometimes you don’t know what you want until you see it.”
With this insight from Pinterest, and over 5 billion searches every month, marketers have an opportunity to expand their reach on this platform. Especially in B2B, we know that the future of searching online is all visual and unique questions.
The question is, why and how do marketers benefit from using Pinterest?
1. Creating Boards & Creating Content- Creating and refining your content for a brand is time-consuming, so being able to use what you already created on multiple platforms saves time. On Pinterest, not only can you link your article, but also add in keywords that draw in the exact audience you want. When they search for anything you added, it will most likely be seen compared to other platforms that withheld due to user restrictions.
– By reusing your content on Pinterest, you have the potential to grow not only your audience but both platforms simultaneously. You can link your personal social media, a specific article, or an entire website all in one pin.
2. Potential Reach
– Pinterest’s platform is creating boards of interest solely for you and your ideas. But when marketing for a brand, you can create boards featuring your products, tutorials and articles that anyone can search by only focusing on one or multiple words.
– Your posts aren’t only limited to the platform either. Did you know Pinterest boards rank on Google as well? With the right keywords, you can bring in traffic from anywhere.
3. What makes Pinterest different?
– All social media platforms are “unique” in their own ways. Although these platforms have become extremely similar over the years, Pinterest has stayed true to its roots. Pinterest is the only platform where users search for what they want to see. Other platforms you follow, accept and like what you want to see. It doesn’t matter if you have a million followers or one, your content can be seen by anyone who searches for what you have. No content is limited by “not following” or “not accepting”. It is an open-ended opportunity for B2B marketers and their brands.
Pinterest’s shift from a social media platform to a search engine platform allows marketers to take advantage for any inquiry their brands or audience may search. Full of DIY’s, infographics and GIF’s, Pinterest’s content isn’t only limited to who follows you. Full of pro’s and opportunity, Pinterest offers a unique change for brands’ to expand and reach their desired audiences.