The Coca-Cola Company Signs on as Founding Sponsor of the QSR Evolution Conference and NextGen Restaurant Summit
The events will feature keynote speeches from industry leaders and bring together restaurant operators to discuss the future of the industry. Cleveland, OH – WTWH Media, LLC, has announced that the Coca-Cola Company will be the Founding Sponsor of the QSR Evolution Conference and NextGen Restaurant Summit. The events, which […]
How to Optimize for User Behavior and User Experience
Optimizing for user behavior is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other clickable actions). Before […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
A Beginners Guide to Short-Form Video in 2023
If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]
Answering the What, Why and How of B2B Marketing
In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]
Mountaingate Capital Completes Investment in WTWH Media
Mountaingate Capital announced that it has completed an investment in WTWH Media. WTWH is a digitally native B2B media and marketing platform that leverages vertically-driven content to connect B2B marketers with hard-to-reach audiences. The investment in WTWH marks the twelfth platform investment for Mountaingate. Founded in 2006, WTWH has earned […]
Call for Presentations Open for the 2023 DeviceTalks Boston Conference & Expo
Building off last year’s successful event, conference organizer seeks researchers, engineers, and other experts to share their insights. Boston, MA – DeviceTalks Boston – a meeting dedicated to the innovators, engineers, and makers of medical devices – invites industry experts to propose presentations to be delivered during the two-day meeting. […]
Design World User Community Recognizes ‘Leadership in Engineering’ Winners for 2022
Design World’s yearlong event recognizes engineering companies, teams and individuals for innovation and engineering excellence. The Design World Network today announced the winners of the 2022 Leadership in Engineering program. Leadership in Engineering is an industry recognition program which acknowledges engineering leadership across several disciplines. The Design World registered user community casts votes anonymously for […]
Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn”
“A lot of B2B brands are scared to not create informative content… they are scared to take a leap into posts and content that aren’t focused on sharing information. That’s why we are having this conversation today; B2B brands need to take a leap into informative content that makes their […]
Creating Your Masterpiece B2B Marketing Plan
Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]
10 Video Marketing Facts B2B Marketers Should Live By
With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
How to Take Advantage of the Instagram Link in Bio Feature
Have you ever noticed how many Instagram captions include the phrase “link in bio” while scrolling through the app? The term is used to direct users to click the link in an Instagram profile’s bio section, which is a small but mighty marketing tool. Unlike other social media platforms, Instagram […]
Fitting PR into Digital Marketing
When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one […]
WTWH Media Makes Top Workplaces List for 2022
WTWH Media is honored to be named among the organizations on the 2022 Northeast Ohio Top Workplaces list by cleveland.com and The Plain Dealer. This is the third year WTWH Media has made the list, ranking seventh this year among the Small Employer category (149 employees or fewer). Annually, employee […]
The Benefits of A/B Testing Your Content
If there is one thing we know as marketers, it’s that posting content is purposeful. Every post sent out on social media has a strategized and thought-through end goal. However, how do you know what resonates with your audience for these posts to perform well? Answer: A/B testing content. What […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
14 Top SEO Tips For Content Writers in 2022
The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]
The B2B Digital Marketer Creation Process
As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
How to Establish Your B2B Company’s Brand Identity Online
With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
5 Tips for Writing Social Media Copy
The social media world is noisy. Every single minute, Instagram users share 65,000 photos, Twitter users post 575,000 tweets, and Facebook users share 240,000 posts. Effective copywriting is one way to cut through the clutter and make your audience stop the scroll. Below are 5 tips to keep in mind […]