Extending the Life of a Speaking Panel
“How do we keep people talking about us?” It’s a simple problem faced by millions of entrepreneurs and marketers every single day across senior living and just about every other industry. With people getting bombarded by thousands of messages every single day whether it’s in person or on the internet, […]
The Latest LinkedIn Strategies of 2024
Every year, if not twice a year, marketers have to navigate through the latest changes to social media platforms, to reach the correct audience. These changes can be based upon upgrades to the algorithm, user preference, or just a change in strategy. 2024 is no different. There have been a […]
Building Trust and Connection: Humanizing Your B2B Brand with Digital Marketing
Did you know that B2B decision-makers are 70% more likely to buy from a company they feel a connection with? When it comes to creating authentic connections and building brand voice, B2B companies have a unique challenge compared to B2C companies. Let’s face it, whitepapers and product features and […]
The Advantages of Prioritizing Audience-Centric B2B Content
In today’s competitive B2B landscape, prioritizing audience-centric content can give your business a significant edge. By understanding your target audience and tailoring your content to meet their specific needs and preferences, you can drive engagement, build trust, and ultimately boost your bottom line. Understanding the Importance of Audience-Centric B2B Content […]
Buntz named as Editor-in-Chief of R&D World
CLEVELAND, OHIO — June 1, 2024 — WTWH Media, a digital-first B2B media and marketing company, is pleased to announce that Brian Buntz has been named as Editor-in-Chief of R&D World, a renowned B2B brand that has served research and development scientists, engineers, and technicians for more than 60 years. The […]
Consulting-Specifying Engineer Announces 2024 40 Under 40 Award Winners
May 13, 2024 — Chicago — Consulting-Specifying Engineer proudly announces the recipients of the 2024 40 Under 40 award. This award is given annually to 40 nonresidential building industry professionals ages 40 and younger who stand out in a variety of personal and professional aspects of their lives. To read […]
WTWH Media Acquires CFE Media, Establishing an Engineering B2B Media Powerhouse
CLEVELAND, OHIO – May 1, 2024 – WTWH Media announced the acquisition of CFE Media, a leading B2B media company focused on serving engineers across the manufacturing, operational technology, and industrial automation sectors. Combined with the recent acquisition of Engineering.com, this partnership adds editorial excellence across critical engineering disciplines, expands audience […]
Registration Opens for the Inaugural Digital Transformation Forum
Registration is now open for the Digital Transformation Forum, taking place May 1-2 in Boston, Mass. at the Boston Convention and Exhibition Center. The Digital Transformation Forum will bring together engineers, industry leaders and manufacturing professionals who are seeking to harness the full potential of digital transformation. The conference programming […]
4 Steps to Find the Perfect Social Media Management Tool
Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
6 Social Media Trends B2B Marketers Need to Know for 2024
Change is the only constant in the always-evolving world of social media. Last year brought forth countless trends, AI integration, and the rebranding of Twitter to X alongside the launch of Threads. As media consumption habits continue to shift, here are some top social media trends for B2B marketers to […]
The Impact of Influencer Marketing in the World of B2B
For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) […]
Effective B2B Social Media Listening
Social media marketing is more than just delivering engaging content to your audience, it’s also about making connections and building a community around your brand. Through social media, you have the opportunity to engage with potential clients, address their needs, and convert interactions into valuable leads. An effective strategy for […]
WTWH Media Acquires Engineering.com
CLEVELAND, OHIO – December 8, 2023 – WTWH Media, a digital-first B2B media and marketing company, is pleased to announce the acquisition of the digital B2B media assets of Engineering.com, a leading digital B2B media company dedicated to serving the global engineering community. This acquisition expands WTWH Media’s reach across […]
WTWH Media Acquires HME Business and Mobility Management, Growing its Healthcare and Life Sciences Offerings
WTWH Media, LLC has announced the acquisition of HME Business and Mobility Management from 1105 Media, Inc. The two digital B2B media properties are focused on the home medical equipment industry and mobility professionals and rehabilitation suppliers and clinicians. These two additions build upon WTWH’s presence in the healthcare sector […]
Unraveling Threads: How B2B Digital Marketers Can Leverage Meta’s New Social Media Platform
Staying ahead of emerging platforms and trends is crucial to effectively grow and engage with your target audiences. In the world of B2B digital marketing, we manage multiple different social media platforms each day (Instagram, Twitter, Facebook, LinkedIn, etc.) to maximize our brand and clients’ potential. And now, another one […]
Why You Still Need to Value SEO, Despite ChatGPT On the Rise
ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
WTWH Media to Acquire Aging Media Network, Expanding its Reach in the Healthcare Industry
WTWH Media, LLC announced the signing of a definitive agreement to acquire Aging Media Network, a prominent digital media platform focused on the senior care and behavioral health industries. This strategic acquisition will strengthen WTWH Media’s presence in the healthcare sector and further enhance its ability to provide valuable content […]
Why ChatGPT Won’t Replace B2B Marketers
The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
Social Media Community Management 101
Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]
What is LinkedIn’s Social Selling Index and Why is it Important?
As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]