Design World User Community Recognizes ‘Leadership in Engineering’ Winners for 2022
Design World’s yearlong event recognizes engineering companies, teams and individuals for innovation and engineering excellence. The Design World Network today announced the winners of the 2022 Leadership in Engineering program. Leadership in Engineering is an industry recognition program which acknowledges engineering leadership across several disciplines. The Design World registered user community casts votes anonymously for […]
Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn”
“A lot of B2B brands are scared to not create informative content… they are scared to take a leap into posts and content that aren’t focused on sharing information. That’s why we are having this conversation today; B2B brands need to take a leap into informative content that makes their […]
Creating Your Masterpiece B2B Marketing Plan
Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]
10 Video Marketing Facts B2B Marketers Should Live By
With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
How to Take Advantage of the Instagram Link in Bio Feature
Have you ever noticed how many Instagram captions include the phrase “link in bio” while scrolling through the app? The term is used to direct users to click the link in an Instagram profile’s bio section, which is a small but mighty marketing tool. Unlike other social media platforms, Instagram […]
Fitting PR into Digital Marketing
When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one […]
WTWH Media Makes Top Workplaces List for 2022
WTWH Media is honored to be named among the organizations on the 2022 Northeast Ohio Top Workplaces list by cleveland.com and The Plain Dealer. This is the third year WTWH Media has made the list, ranking seventh this year among the Small Employer category (149 employees or fewer). Annually, employee […]
The Benefits of A/B Testing Your Content
If there is one thing we know as marketers, it’s that posting content is purposeful. Every post sent out on social media has a strategized and thought-through end goal. However, how do you know what resonates with your audience for these posts to perform well? Answer: A/B testing content. What […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
14 Top SEO Tips For Content Writers in 2022
The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]
The B2B Digital Marketer Creation Process
As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
How to Establish Your B2B Company’s Brand Identity Online
With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
5 Tips for Writing Social Media Copy
The social media world is noisy. Every single minute, Instagram users share 65,000 photos, Twitter users post 575,000 tweets, and Facebook users share 240,000 posts. Effective copywriting is one way to cut through the clutter and make your audience stop the scroll. Below are 5 tips to keep in mind […]
Users Interests are Evolving, Stay Ahead by Offering Video
User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
How To Utilize Trends in the B2B World
Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Graphics Have an Impact: Engagement Rates on Social Media Tell You How
What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
WTWH Media Celebrates Team Members for Outstanding Achievements
Every January, we gather together to celebrate our achievements as a company over the past year and also to recognize individuals for their outstanding contributions to WTWH Media. There are four annual award categories: Editor of the Year, Rookie of the Year, Sales Person of the Year, and Willing to […]
Robotics Summit & Expo Returns to Boston in May 2022
Third year technical design and development event for producers of commercial class robotics systems returns in 2022 with deepened coverage, an expanded expo floor, and co-locates with the Healthcare Robotics Engineering Forum. Cleveland, OH– WTWH Media, LLC, parent company of The Robot Report and Robotics Business Review, today announced the […]
How to Grow Your Business with LinkedIn Pages
Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more […]