Users Interests are Evolving, Stay Ahead by Offering Video
User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
How To Utilize Trends in the B2B World
Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Graphics Have an Impact: Engagement Rates on Social Media Tell You How
What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
WTWH Media Celebrates Team Members for Outstanding Achievements
Every January, we gather together to celebrate our achievements as a company over the past year and also to recognize individuals for their outstanding contributions to WTWH Media. There are four annual award categories: Editor of the Year, Rookie of the Year, Sales Person of the Year, and Willing to […]
Robotics Summit & Expo Returns to Boston in May 2022
Third year technical design and development event for producers of commercial class robotics systems returns in 2022 with deepened coverage, an expanded expo floor, and co-locates with the Healthcare Robotics Engineering Forum. Cleveland, OH– WTWH Media, LLC, parent company of The Robot Report and Robotics Business Review, today announced the […]
How to Grow Your Business with LinkedIn Pages
Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more […]
Fastener Engineering Supplier Search Site Launched
CLEVELAND — WTWH Media is pleased to announce the newest site in its Design World Network. Fastener Engineering Supplier Search is your go-to searchable database of suppliers for the fasteners industry. The self-serve site currently contains categories such as adhesives, chemicals, springs, gaskets, nuts, pins and much more. The site […]
5 Easy Ways to Boost Instagram Engagement
Whether you are brand new to the app or already have a large following, increasing engagement on Instagram can be incredibly beneficial. Engagements are a good indication of how actively involved with your content your audience is, and how effective your brand campaigns are. On Instagram, consumers engage with brands […]
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
3 Reasons Hashtags Should Be Included in Your Content
From Facebook in 2004, Twitter in 2006 and Instagram in 2010, the use of the hashtag grew quickly across all three major platforms. Hashtag popularity began to pick up on the internet around 2009 and now is a key factor in marketing techniques today. Hashtags developed from inside jokes among […]
What are Google Algorithm Updates?
To deliver the best results possible to someone searching for something, Google makes adjustments to its algorithm to help improve the quality and relevance of the search results. Every year there are hundreds of updates, minor and major, focusing on everything from the quality of content and understanding the context […]
The Significance of Design in Digital Marketing: Don’t Overlook
Today, graphic design and marketing go hand in hand. Disregarding your marketing’s design aspect is equivalent to completing half the work. Give your marketing skills the support it deserves and stop overlooking design. What is Graphic Design? Graphic Design is a way of putting your plans into visual content. Your […]
4 Must-Have Types of Content To Include In Your Social Strategy
Having a social media presence can have a big impact on how users perceive your brand, but navigating what content to post can be difficult. Littering your feed with only images, memes, or gifs could be more detrimental than helpful. Follow along this post to read about the four key […]
Robotics Business Review Announces 2021 RBR50 Robotics Innovation Award Winners
The RBR50 awards honor technology, business, and market innovations, as well as the robotics and automation organizations worldwide that were responsible for them. Cleveland and Boston – June 17, 2021 – Business-to-business publisher WTWH Media today announced the winners of the 2021 RBR50 Robotics Innovation Awards. Produced by Robotics Business […]
A B2B Marketer’s Complete Guide to Instagram
Should I be on Instagram? What type of posts should I be sharing? How do I make my company’s Instagram stand out? We’ll answer all of these questions and more in this guide. Why use Instagram for Business? Approximately 90% of people on Instagram follow a business. And there are […]
B2B Best Practices with LinkedIn Advertising
Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your […]
Pinterest Can Be the Next Step for B2B Marketers
Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity […]
WTWH Media Acquires Mobile Robot Guide, Mike Oitzman Joins WTWH Robotics Group as Editor
Acquisition of industry leading mobile robotics website, together with Mike Oitzman continuing as editor, strengthens WTWH Media’s robotics brand and serves as catalyst for future growth. Cleveland and Boston – Business-to-business publisher WTWH Media today announced the acquisition of Mobile Robot Guide (MRG), the leading online resource for news […]
WTWH Media announces details for 2021 LEAP Awards
April 5, 2021 — Business-to-Business publisher WTWH Media, LLC, has announced the launch of the 2021 Leadership in Engineering Achievement Program (LEAP) Awards, a design engineering product competition that will honor the most exciting new products in a host of technology areas. The program, entering its fourth year, encompasses products representing […]