Why You Still Need to Value SEO, Despite ChatGPT On the Rise
ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
WTWH Media to Acquire Aging Media Network, Expanding its Reach in the Healthcare Industry
WTWH Media, LLC announced the signing of a definitive agreement to acquire Aging Media Network, a prominent digital media platform focused on the senior care and behavioral health industries. This strategic acquisition will strengthen WTWH Media’s presence in the healthcare sector and further enhance its ability to provide valuable content […]
Why ChatGPT Won’t Replace B2B Marketers
The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
Social Media Community Management 101
Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]
What is LinkedIn’s Social Selling Index and Why is it Important?
As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]
Trends and Technologies Shaping the Future of B2B Marketing
In today’s rapidly evolving digital landscape, B2B marketers are constantly seeking innovative ways to connect with their target audience. With emerging advanced technologies and increasing reliance on various social media platforms, it’s no surprise that fresh, exciting trends are shaping the future of how we approach B2B marketing. And although […]
PMQ Pizza Joins the WTWH Media Retail, Hospitality, and Foodservice Network
Cleveland, OH, and Oxford, MS – WTWH Media, LLC, today announced the acquisition of the PMQ Pizza brand from PMQ, Inc. As a result of the acquisition, WTWH Media has further enhanced its powerful network of retail, hospitality, and foodservice media properties, which now include QSR, FSR, CStore Decisions, Club+Resort […]
The Coca-Cola Company Signs on as Founding Sponsor of the QSR Evolution Conference and NextGen Restaurant Summit
The events will feature keynote speeches from industry leaders and bring together restaurant operators to discuss the future of the industry. Cleveland, OH – WTWH Media, LLC, has announced that the Coca-Cola Company will be the Founding Sponsor of the QSR Evolution Conference and NextGen Restaurant Summit. The events, which […]
How to Optimize for User Behavior and User Experience
Optimizing for user behavior and user experience is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
A Beginners Guide to Short-Form Video in 2023
If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]
Answering the What, Why and How of B2B Marketing
In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]
Mountaingate Capital Completes Investment in WTWH Media
Mountaingate Capital announced that it has completed an investment in WTWH Media. WTWH is a digitally native B2B media and marketing platform that leverages vertically-driven content to connect B2B marketers with hard-to-reach audiences. The investment in WTWH marks the twelfth platform investment for Mountaingate. Founded in 2006, WTWH has earned […]
Call for Presentations Open for the 2023 DeviceTalks Boston Conference & Expo
Building off last year’s successful event, conference organizer seeks researchers, engineers, and other experts to share their insights. Boston, MA – DeviceTalks Boston – a meeting dedicated to the innovators, engineers, and makers of medical devices – invites industry experts to propose presentations to be delivered during the two-day meeting. […]
Design World User Community Recognizes ‘Leadership in Engineering’ Winners for 2022
Design World’s yearlong event recognizes engineering companies, teams and individuals for innovation and engineering excellence. The Design World Network today announced the winners of the 2022 Leadership in Engineering program. Leadership in Engineering is an industry recognition program which acknowledges engineering leadership across several disciplines. The Design World registered user community casts votes anonymously for […]
Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn”
“A lot of B2B brands are scared to not create informative content… they are scared to take a leap into posts and content that aren’t focused on sharing information. That’s why we are having this conversation today; B2B brands need to take a leap into informative content that makes their […]
Creating Your Masterpiece B2B Marketing Plan
Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]
10 Video Marketing Facts B2B Marketers Should Live By
With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
How to Take Advantage of the Instagram Link in Bio Feature
Have you ever noticed how many Instagram captions include the phrase “link in bio” while scrolling through the app? The term is used to direct users to click the link in an Instagram profile’s bio section, which is a small but mighty marketing tool. Unlike other social media platforms, Instagram […]
Fitting PR into Digital Marketing
When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one […]