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User Behavior and User Experience
  • March 3, 2023
  • Matt Kulkin
  • 0 Comments
  • 128 Views
  • 0 Likes

How to Optimize for User Behavior and User Experience

Optimizing for user behavior is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other clickable actions). Before […]
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SEO Tips
  • April 26, 2022
  • Matt Kulkin
  • 0 Comments
  • 1973 Views
  • 0 Likes

14 Top SEO Tips For Content Writers in 2022

The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]
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  • April 1, 2022
  • Shannon Pipik
  • 0 Comments
  • 888 Views
  • 0 Likes

The B2B Digital Marketer Creation Process

As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
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Google on smart phone
  • September 17, 2021
  • Josh Breuler
  • 0 Comments
  • 812 Views
  • 0 Likes

What are Google Algorithm Updates?

To deliver the best results possible to someone searching for something, Google makes adjustments to its algorithm to help improve the quality and relevance of the search results. Every year there are hundreds of updates, minor and major, focusing on everything from the quality of content and understanding the context […]
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  • August 22, 2019
  • Emily Gillespie
  • 0 Comments
  • 368 Views
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3 Marketing Trends You Can No Longer Ignore

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
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  • August 15, 2019
  • Taylor Meade
  • 0 Comments
  • 420 Views
  • 0 Likes

How to Improve Your Website for Conversions

Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right?  A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]
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seo tips 2019
  • August 1, 2019
  • Amanda Fourlaris
  • 0 Comments
  • 444 Views
  • 0 Likes

Top 5 On-Page SEO Elements to Get Your Site Ranking

It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO […]
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  • June 14, 2019
  • Josh Breuler
  • 0 Comments
  • 2938 Views
  • 0 Likes

What is a Keyword Gap Analysis?

When it comes to SEO, it’s more of a marathon than a sprint. No matter the pace, there is still competition to rank number one on search engines. A keyword gap analysis allows you to compare your keyword rankings to another domain’s rankings. This will help you discover opportunities you […]
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  • April 16, 2019
  • Lexi Korsok
  • 0 Comments
  • 448 Views
  • 0 Likes

How to Write Meta Descriptions for SEO

A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader […]
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Photo by rawpixel on Unsplash
  • March 5, 2019
  • Lexi Korsok
  • 0 Comments
  • 545 Views
  • 0 Likes

How To Improve Website Traffic Using These 5 SEO Tools

If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape […]
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  • March 4, 2019
  • Taylor Meade
  • 0 Comments
  • 607 Views
  • 0 Likes

Keyword Basics: Branded vs. Non-Branded

Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords […]
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  • January 14, 2019
  • Emily Gillespie
  • 0 Comments
  • 986 Views
  • 1 Likes

Visual & Voice Search: What Every Marketer Needs to Know

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
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  • November 20, 2018
  • Emily Gillespie
  • 0 Comments
  • 464 Views
  • 0 Likes

3 Ways to Lower Your Website’s Bounce Rate

Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]
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  • October 10, 2018
  • Virginia Goulding
  • 0 Comments
  • 404 Views
  • 0 Likes

9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019

At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]
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  • August 15, 2018
  • Josh Breuler
  • 0 Comments
  • 357 Views
  • 0 Likes

MozCon 2018: Mobile-First Indexing or a Whole New Google

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]
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  • August 6, 2018
  • Josh Breuler
  • 0 Comments
  • 391 Views
  • 0 Likes

MozCon 2018: You Don’t Know SEO

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” […]
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  • August 3, 2018
  • Taylor Meade
  • 0 Comments
  • 765 Views
  • 0 Likes

MozCon 2018: What All Marketers Can Do About Site Speed

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the […]
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  • July 27, 2018
  • Lexi Korsok
  • 0 Comments
  • 387 Views
  • 0 Likes

MozCon 2018: Machine Learning for SEO

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how […]
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  • July 26, 2018
  • Taylor Meade
  • 0 Comments
  • 402 Views
  • 0 Likes

MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here.  Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental […]
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  • July 25, 2018
  • Lexi Korsok
  • 0 Comments
  • 398 Views
  • 0 Likes

MozCon 2018: The Golden Rules for Human-Centric Email Marketing

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
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