Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]
9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019
At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the U.S., installations of ad tech […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as searches focus more on entity […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” written by Kyle Simpson. King’s […]
MozCon 2018: What All Marketers Can Do About Site Speed
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the audience is lost, Grossman said. […]
MozCon 2018: Machine Learning for SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how we can apply it to […]
MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental shift happening in how we […]
MozCon 2018: The Golden Rules for Human-Centric Email Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained how marketers and consumers view […]
MozCon 2018: 2x Your Paid Search Revenue by Smashing Silos
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Amy Hebdon, Co-Founder of Paid Search Magic, took the stage at MozCon 2018 and hit us with some awesome knowledge. She began by explaining how to smash silos in your work environment and how the only real solution to […]
MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on to make decisions is often […]
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