MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on […]
MozCon 2018: Ranking is a Promise – Can You Deliver?
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Dr. Pete Myers, Moz Marketing Scientist, decided to end the Monday session of MozCon 2018 with a “tough love” note discussing search intent. “How many times do you think someone gets an answer, that […]
How SEO Auditing Strengthens Your Marketing Strategy
To find out how well your website is performing, it is important to conduct frequent search engine optimization (SEO) audits. For many of us with basic knowledge of SEO, this may sound technical and daunting. However, is important to understand this process and how to implement it. Moreover, there are […]
Why you should invest in SEO
Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you […]
4 Engagement Metrics Marketers Must Measure
Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]
How to Create SEO-Friendly PDF Documents
In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there […]
YouTube SEO: How to Optimize YouTube Videos
Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for […]
MozCon 2017: Data-Driven Design
Oli Gardner, Co-founder of Unbounce, spoke on making decisions based on trends and not data. “Being trendy doesn’t make it right,” he explained. He went on to talk about a process that could help make decisions based on data. Before we jump into his design process, Gardner conducted a survey […]
MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
MozCon 2017: I’d Rather Be Thanked Than Ranked
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Ranked, No Biz Wil Reynolds, founder of Seer Interactive, started off by talking about his vision of ranking for keywords relating to SEO like “seo company,” “seo agency,” and “seo consultant.” He was ranking […]
MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
MozCon 2017: The State of SEO & How to Survive Google’s Trojan Horsing of the Web
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Rand Fishkin began his presentation with a story about Celebrity Net Worth, a website that lists the net worth of celebrities, and Google wanting to use their datasets. Celebrity Net Worth (CNW) had received […]
MozCon 2017: Analytics to Drive Optimization & Personalization
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do […]
MozCon 2017: Customer-Driven Copy That Converts
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to […]
MozCon 2017: Facing the Future – 5 Simple Tactics for Scary Changes in SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Dr. Pete Meyers ended day two of MozCon by talking about five changes in SEO. For each change, he gave a tactic that everyone could use to get ahead of the curve. Five changes […]
MozCon 2017: How to Execute Lean SEO to Increase Qualified Leads
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Britney Muller, Head of SEO at Moz, took the stage and began talking about secrets. We all have them, even our websites. Stop and ask yourself – […]
MozCon 2017: Optimizing for the New Wave of Social Video Platforms
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Most of us at a certain age think marketing works like a TV. We’re given a call and response and we base our perception on what is placed in front of us. But we […]
MozCon 2017: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Having fear and anxiety as a marketer is contagious. As marketers, we have the ability to make a large impact on our customers, we have all of the tools to help ourselves grow, but […]
MozCon 2017: Powerful Brands Have Communities
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. As marketers, we all solve problems for our customers, but we are neglecting a goldmine of existing customers who would help you hit marketing goals on your own. Most marketers have no idea how […]