SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics
This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b […]
How Augmented Reality Can and Will Affect Your Social Media Strategy
Google seems to be changing our lives in many ways and one thing that is on its testing board right now could make us feel like we’ve finally arrived in “the future”. In a New York Times article, it reported that Google is beginning to test its Augmented reality glasses […]
Inc. Interview: Engineering Site Gets Video Results
With Engineering Watch™ HD, our engineering video site, we recently starting pushing videos direct to Google via XML sitemaps using MRSS and the result was impressive. We’ve always done a ton of on-page SEO, but the added push of a specialized sitemap submission produced excellent results. So for a bit […]
SEO-IZING Engineering Video
Along with the new HD Engineering Watch™ Video site, we’re working with our video partner on pushing all videos to be indexed by Google, Yahoo, and others. This special XML site map and media feed based off our custom database provides the information to better position video in the search […]
Advanced SEO Webinar
Earlier this month we hosted another great SEO webinar with Wpromote and the presentation is now available for download. The Webinar covered : • Buying a Domain Name Today • Blogging for Rankings • Multiple Sitemaps • Unix vs Windows • Three Main SEO Areas • The Five Minute Audit
Search Marketing 101
We recently teamed with Wpromote on a 1 hour webinar covering the basics of Search Marketing, including SEO and PPC. This webinar was geared towards newcomers but had tips and ideas even seasoned online marketers including myself benefited from. Wpromote was recently ranked the #1 US search marketing firm by […]
Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation
To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and […]
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if […]