Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people … [Read More...] about 3 Ways to Adjust Your Social Strategy Right Now
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3 Ways to Adjust Your Social Strategy Right Now
Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people … [Read More...] about 3 Ways to Adjust Your Social Strategy Right Now
A Guide to Brand Communication During a Crisis
There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, … [Read More...] about A Guide to Brand Communication During a Crisis
Twitter “Fleets” Are Coming. What You Need to Know
One of the last major social platforms to join the Stories club, Twitter announced their latest feature, Fleets. Fleets will allow Twitter users to post text, photos, and videos that will disappear after 24 hours. Like Snapchat, Facebook, and … [Read More...] about Twitter “Fleets” Are Coming. What You Need to Know
Is Print Media Dead? 5 Reasons to Rethink Print
Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and … [Read More...] about Is Print Media Dead? 5 Reasons to Rethink Print
4 Tips for Publishing Content on LinkedIn
It seems that within the last year or so, it has become more popular for individual users to publish articles on LinkedIn versus posting a status with a link. Although the latter is still popular, publishing allows for users to expand their knowledge … [Read More...] about 4 Tips for Publishing Content on LinkedIn
Taking It Behind the Scenes on Social Media
Social media is great for promoting services and products, but it is also great for connecting with your audience on a personal level. One way to do this is by sharing behind-the-scenes content. Behind-the-scenes content is exactly what it sounds … [Read More...] about Taking It Behind the Scenes on Social Media
How Content Calendars Can Elevate Your Social Media
Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help … [Read More...] about How Content Calendars Can Elevate Your Social Media
Why Less Can Be More On Your Social Media Accounts
While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% … [Read More...] about Why Less Can Be More On Your Social Media Accounts
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from … [Read More...] about 4 Benefits of Social Media for Your Brand
3 Marketing Trends You Can No Longer Ignore
Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their … [Read More...] about 3 Marketing Trends You Can No Longer Ignore
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence - the right strategy is not jumping into creating an account for each social platform. If you really … [Read More...] about A Guide to Building a Social Content Strategy
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. … [Read More...] about 7 LinkedIn Best Practices for Your Brand
Facebook Ads Shrinking on Mobile News Feed
On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of … [Read More...] about Facebook Ads Shrinking on Mobile News Feed
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics - it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube … [Read More...] about 4 YouTube Studio Metrics You Should Pay Attention To
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide … [Read More...] about Podcasting as a Marketing Tactic: What You Need To Know
