Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence - the right strategy is not jumping into creating an account for each social platform. If you really … [Read More...] about A Guide to Building a Social Content Strategy
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A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence - the right strategy is not jumping into creating an account for each social platform. If you really … [Read More...] about A Guide to Building a Social Content Strategy
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. … [Read More...] about 7 LinkedIn Best Practices for Your Brand
Facebook Ads Shrinking on Mobile News Feed
On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of … [Read More...] about Facebook Ads Shrinking on Mobile News Feed
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics - it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube … [Read More...] about 4 YouTube Studio Metrics You Should Pay Attention To
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide … [Read More...] about Podcasting as a Marketing Tactic: What You Need To Know
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or … [Read More...] about How Marketers Can Build Trust Through Storytelling
Take A Journey with Instagram Stories
Whenever I am talking to someone about social media, I always talk about showing everyone your company’s journey. Whether you’re releasing a new product, going to a tradeshow, or even showing what’s going on behind the scenes. Your audience wants to … [Read More...] about Take A Journey with Instagram Stories
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As … [Read More...] about 3 Ways to Increase Organic Traffic on Social Media
Tools to Help Spice Up Your Social Media Presence
When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing … [Read More...] about Tools to Help Spice Up Your Social Media Presence
How to Optimize Your Twitter Schedule
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying to create engagement with your specific target audience due to the huge flow of tweets that come across each … [Read More...] about How to Optimize Your Twitter Schedule
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn … [Read More...] about A B2B marketer’s guide to LinkedIn analytics
Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was … [Read More...] about Google+ Cancellation: How Will it Affect Your Marketing Strategy?
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build … [Read More...] about 5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra … [Read More...] about Getting Started with Live Streaming: Everything You Need to Know
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn's targeting options are much more advanced. … [Read More...] about How to Use LinkedIn Targeting Options
