How to Optimize for User Behavior and User Experience
Optimizing for user behavior is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other clickable actions). Before […]
How to Improve Your Website for Conversions
Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right? A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]
4 Engagement Metrics Marketers Must Measure
Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]
YouTube SEO: How to Optimize YouTube Videos
Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for […]
MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
MozCon 2017: How to Execute Lean SEO to Increase Qualified Leads
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Britney Muller, Head of SEO at Moz, took the stage and began talking about secrets. We all have them, even our websites. Stop and ask yourself – […]
What is Display Ad Retargeting and How Does it Work?
Written by: Virginia Goulding Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%. Retargeting aims at bringing […]
Have You Looked at Your Google Analytics Lately?
When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics
This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b […]
Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation
To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and […]
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if […]