Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more and more of a key […]
Fastener Engineering Supplier Search Site Launched
CLEVELAND — WTWH Media is pleased to announce the newest site in its Design World Network. Fastener Engineering Supplier Search is your go-to searchable database of suppliers for the fasteners industry. The self-serve site currently contains categories such as adhesives, chemicals, springs, gaskets, nuts, pins and much more. The site also features geo lookup to […]
B2B Best Practices with LinkedIn Advertising
Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your choice. Below are four tips […]
3 Lessons I Took From Sprout Sessions Digital 2020
Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to connect with their audiences. Below […]
3 Ways to Adjust Your Social Strategy Right Now
Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. With this in mind, it […]
4 Tips for Publishing Content on LinkedIn
It seems that within the last year or so, it has become more popular for individual users to publish articles on LinkedIn versus posting a status with a link. Although the latter is still popular, publishing allows for users to expand their knowledge while reaching a large professional network for free. How do you go […]
Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and with conversational marketing, brands are […]
WTWH Media Announces 2019 LEAP Award Winners
Winners in the second annual LEAP Awards, celebrating the best components and services across the mechanical and electrical engineering design space, were unveiled today. Across 13 categories, the judging panel awarded Gold, Silver and Bronze recognitions, as well as Honorable Mentions for certain submissions. The awards program is supported by three leading publications in the design […]
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do they mean for your business? […]
How to Improve Your Website for Conversions
Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right? A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a form with personal information. With […]
