WTWH Media Acquires HME Business and Mobility Management, Growing its Healthcare and Life Sciences Offerings
WTWH Media, LLC has announced the acquisition of HME Business and Mobility Management from 1105 Media, Inc. The two digital B2B media properties are focused on the home medical equipment industry and mobility professionals and rehabilitation suppliers and clinicians. These two additions build upon WTWH’s presence in the healthcare sector […]
WTWH Media to Acquire Aging Media Network, Expanding its Reach in the Healthcare Industry
WTWH Media, LLC announced the signing of a definitive agreement to acquire Aging Media Network, a prominent digital media platform focused on the senior care and behavioral health industries. This strategic acquisition will strengthen WTWH Media’s presence in the healthcare sector and further enhance its ability to provide valuable content […]
Mountaingate Capital Completes Investment in WTWH Media
Mountaingate Capital announced that it has completed an investment in WTWH Media. WTWH is a digitally native B2B media and marketing platform that leverages vertically-driven content to connect B2B marketers with hard-to-reach audiences. The investment in WTWH marks the twelfth platform investment for Mountaingate. Founded in 2006, WTWH has earned […]
Design World User Community Recognizes ‘Leadership in Engineering’ Winners for 2022
Design World’s yearlong event recognizes engineering companies, teams and individuals for innovation and engineering excellence. The Design World Network today announced the winners of the 2022 Leadership in Engineering program. Leadership in Engineering is an industry recognition program which acknowledges engineering leadership across several disciplines. The Design World registered user community casts votes anonymously for […]
WTWH Media Makes Top Workplaces List for 2022
WTWH Media is honored to be named among the organizations on the 2022 Northeast Ohio Top Workplaces list by cleveland.com and The Plain Dealer. This is the third year WTWH Media has made the list, ranking seventh this year among the Small Employer category (149 employees or fewer). Annually, employee […]
WTWH Media Celebrates Team Members for Outstanding Achievements
Every January, we gather together to celebrate our achievements as a company over the past year and also to recognize individuals for their outstanding contributions to WTWH Media. There are four annual award categories: Editor of the Year, Rookie of the Year, Sales Person of the Year, and Willing to […]
How to Grow Your Business with LinkedIn Pages
Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more […]
Fastener Engineering Supplier Search Site Launched
CLEVELAND — WTWH Media is pleased to announce the newest site in its Design World Network. Fastener Engineering Supplier Search is your go-to searchable database of suppliers for the fasteners industry. The self-serve site currently contains categories such as adhesives, chemicals, springs, gaskets, nuts, pins and much more. The site […]
B2B Best Practices with LinkedIn Advertising
Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your […]
3 Lessons I Took From Sprout Sessions Digital 2020
Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to […]
3 Ways to Adjust Your Social Strategy Right Now
Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. […]
4 Tips for Publishing Content on LinkedIn
It seems that within the last year or so, it has become more popular for individual users to publish articles on LinkedIn versus posting a status with a link. Although the latter is still popular, publishing allows for users to expand their knowledge while reaching a large professional network for […]
Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and […]
WTWH Media Announces 2019 LEAP Award Winners
Winners in the second annual LEAP Awards, celebrating the best components and services across the mechanical and electrical engineering design space, were unveiled today. Across 13 categories, the judging panel awarded Gold, Silver and Bronze recognitions, as well as Honorable Mentions for certain submissions. The awards program is supported by three […]
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do […]
How to Improve Your Website for Conversions
Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right? A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]