The B2B Digital Marketer Creation Process
As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
How to Establish Your B2B Company’s Brand Identity Online
With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
Users Interests are Evolving, Stay Ahead by Offering Video
User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
The Significance of Design in Digital Marketing: Don’t Overlook
Today, graphic design and marketing go hand in hand. Disregarding your marketing’s design aspect is equivalent to completing half the work. Give your marketing skills the support it deserves and stop overlooking design. What is Graphic Design? Graphic Design is a way of putting your plans into visual content. Your […]
3 More Essential Tools To Help Marketers When Working From Home
In a time where working remotely becomes more and more frequent, people are turning to tools to keep their productivity high. Lets breakdown 3 more tools that can help you be more efficient when working remotely. If you missed the first post breaking down 5 other helpful tools you can […]
Managing Uncertainty: A Digital Marketers Perspective
Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]
Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and […]
How Blockchain Could Make Waves Within Digital Marketing
Best known as the infrastructure for Bitcoin, blockchains are changing the way marketers and consumers interact. Blockchain is a technology in which data can be stored in mass amounts but cannot be copied by outside sources. With blockchain being such an ambiguous term, it can be difficult to see the […]
Top 5 On-Page SEO Elements to Get Your Site Ranking
It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]
Getting Past the Hype About Customer Data Platforms (CDPs)
In today’s experience-driven, digital world your customers demand that you know who they are, what they’ve done and what they want across all channels. They demand a unified customer experience. However, this is impossible without unified customer data. But with data in disparate systems across your organization, it’s difficult to […]
9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019
At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]