Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out
Summer brings longer days, slower inboxes, and—for marketers—a unique opportunity to reset and re-energize your campaigns. But let’s be honest: when half the team is on vacation, launching a major initiative can feel like lighting a bonfire with a matchstick and a prayer. Good news? You can run high-impact summer […]
Marketing Momentum: How to Stay Ahead Before the Summer Slowdown
Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused. That’s why May is the perfect month to get ahead of the summer slowdown. With a little […]
Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers
Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
Maximize Your Demo Day Impact: Five Key Strategies
Our popular Demo Day series, spanning all our core verticals, connects businesses with engaged audiences through dynamic 30-minute webinars. Brands gain valuable exposure while our audience discovers new solutions. We handle the marketing—registration pages, LinkedIn promotion, and targeted email campaigns—allowing you to focus on showcasing your product or service. This […]
Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns
As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]
The Power of Personal Branding in Enhancing Company Brands
In today’s interconnected world, the lines between personal and corporate branding are becoming increasingly blurred. Consumers are seeking authentic connections and transparency more and more. This means the personal brands of company leaders and employees has begun to play an increasing role in public perception of the company brand. Personal […]
Extending the Life of a Speaking Panel
“How do we keep people talking about us?” It’s a simple problem faced by millions of entrepreneurs and marketers every single day across senior living and just about every other industry. With people getting bombarded by thousands of messages every single day whether it’s in person or on the internet, […]
The Latest LinkedIn Strategies of 2024
Every year, if not twice a year, marketers have to navigate through the latest changes to social media platforms, to reach the correct audience. These changes can be based upon upgrades to the algorithm, user preference, or just a change in strategy. 2024 is no different. There have been a […]
4 Steps to Find the Perfect Social Media Management Tool
Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
Creating Your Masterpiece B2B Marketing Plan
Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]
10 Video Marketing Facts B2B Marketers Should Live By
With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
The Advantage of Inside Influencers
When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves. First, let’s define an influencer; as a person with the ability to […]
Fitting PR into Digital Marketing
When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
The B2B Digital Marketer Creation Process
As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
How to Establish Your B2B Company’s Brand Identity Online
With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
Users Interests are Evolving, Stay Ahead by Offering Video
User attention and user interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]