The B2B Digital Marketer Creation Process

As a digital marketer – How do you go through the process of creation?

After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a successful digital marketing strategy. 

Research

To create a successful strategy, you have to have a reliable basis. Research your audience, the business, and the market. Use multiple sources and analyze them to strategize and create your digital marketing campaign. Look at previously used audiences and create based on your sense of the market.  

You can use your research to create and develop your target market. For example, B2B buyer personas. Developing a representation of your target market, and segments within them. This helps us sell to specific target market segments. What is important to them? Their goals? Needs? Challenges we can help them overcome? How are they interacting with other suppliers? 

Create and Plan 

Set up your personal process and timeline – you know how you work best. Make sure your clients are getting the best out of you.

For more on this take a look at our blog, How Content Calendars Can Elevate your Social Media. 

Identify Your Objectives and Goals

What goals do you want to achieve through your marketing campaign? Without goals, your strategy wont work. This helps in the long run to measure your progress.

Some of the most common goals include: 

• Brand awareness
• Customer acquisition or sales
• Lead generation
• Retention 
• Website Traffic
• Engagement

Develop a Strategy 

With the research and data you’ve collected so far – create your strategy. Prioritize your goals. Most commonly companies will want to prioritize sales. We get it, growth is important. But identify one to three additional goals you may want to focus on for this calendar year.  Use your existing models, see what has worked and what hasn’t. Use feedback tools (Sprout Social is our favorite!) when collecting data – engagement results on different platforms. We get feedback on everything we share, in one way or another, put it to good use. Although things may change, having strategies in place is key. Adjusting can happen in real time. 

Now that your strategy is top of mind. What tasks should you focus on?  

Keep Your Sites Up to Date – With High Quality Content 

Your brand or client’s site will gain the attention of target audiences and bring them in. Keep it up to date. Know what’s in and what is working based on other models and your feedback. Always keep new information flowing in. But do your research and get creative – it’s important to keep the quality up.

And last but not least, consider the following as well: 

Optimizing with SEO

It’s difficult to reach high search volumes in B2B, but tweaking your content can help you reach your target. SEO optimization will help you target single word or group phrases, define the brand messages and can even allow you to set a geographic target.

Prioritizing Social Media 

We all know that social media is extremely important and beneficial to your content creation. Which is why its so important to prioritize it. As this will help effectively promote your content with low-cost, drive traffic to your site, expand your brand’s reach and awareness, and build connections with your audience as well as understand them and support them.

Take into account all of the feedback and results your channels receive. Gauge what traffic you want to get and how much. How will you optimize your traffic? Analyzing your outcome is just as important as promoting your work. These changes could refer to your content and design or your promotional campaign.