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  • April 1, 2022
  • Shannon Pipik
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  • 232 Views
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The B2B Digital Marketer Creation Process

As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
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  • August 15, 2019
  • Taylor Meade
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  • 151 Views
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How to Improve Your Website for Conversions

Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right?  A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]
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  • February 5, 2018
  • Lexi Korsok
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  • 93 Views
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4 Engagement Metrics Marketers Must Measure

Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]
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  • December 7, 2017
  • Lexi Korsok
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  • 87 Views
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What Every Marketer Needs to Know About Google Analytics

Google Analytics is a tool that can track and report what’s happening on your website. It has several features that allow you to better understand who your site users are, what content they are consuming and how they found your website. This data will help you understand what is working, how […]
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  • October 24, 2017
  • Mike Ulanski
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  • 341 Views
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How to Create SEO-Friendly PDF Documents

In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there […]
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  • October 4, 2017
  • Lexi Korsok
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  • 104 Views
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Using Google Analytics Data to Shape Content Creation Efforts

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
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