Marketing Momentum: How to Stay Ahead Before the Summer Slowdown

Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused.

That’s why May is the perfect month to get ahead of the summer slowdown. With a little strategic prep now, you can keep momentum going, even when your audience is sipping iced coffee on vacation. Here’s how to make the most of May and set your summer up for success!

1. Batch and Schedule Evergreen Content

Think of May as your “content prep kitchen.” Use it to stockpile blog posts, social media graphics, videos, or email newsletters that aren’t time-sensitive but still valuable.

Examples:

• How-to guides

• Case studies

• Product spotlights

• Testimonials

Use scheduling tools (like Buffer, Hootsuite, or HubSpot) to automate publishing throughout June and July. That way, you can stay visible without being glued to your screen.

2. Audit and Refresh Nurture Campaigns

Got email workflows that have been running quietly in the background? Give them a May tune-up.

• Revisit subject lines—are they still relevant?

• Update outdated links or offers.

• Swap in seasonal language or new visuals to keep things feeling fresh.

A light refresh can make these touchpoints feel timely again, even if the content itself remains evergreen.

3. Build a Backlog of Social Templates

If engagement tends to dip in the summer, keep things light and shareable. Use May to design plug-and-play social templates that you or your team can customize on the fly.

Think:

• Quick polls

• Visual stats

• “This or That” posts

• Behind-the-scenes peeks

Canva or Figma is your best friend here. Once you’ve got the bones built, posting takes seconds.

4. Double Down on Automation and Lead Scoring

If your sales team is slowing down during summer months, marketing can pick up the slack. Use May to refine your automation workflows and scoring models.

• Segment leads based on behavior.
• Trigger re-engagement emails to colder contacts.
• Test new CTAs to warm leads before Q3.

This is the digital equivalent of setting out beach towels before the sun hits—smart, strategic, and stress-free later.

5. Repurpose High-Performing Assets

Take your best-performing spring content and give it new life.

• Turn a webinar into a blog series.
• Slice a long-form article into snackable LinkedIn posts.
• Combine stats into a summer-themed infographic.

Less time writing, more time recycling—and no one’s complaining when the content still delivers value.

Final Thoughts: Summer Doesn’t Have to Be Slow

May is your window to prep, plan, and prime your marketing machine for the warm weeks ahead. With some smart batching, automation, and content repurposing, you’ll stay top-of-mind even when your audience is out of office.

Because let’s face it: the beach can wait, but your brand visibility shouldn’t.