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Why Less Can Be More On Your Social Media Accounts

September 26, 2019 By Sean Kwiatkowski Leave a Comment

While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, it can be tempting to […]

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Filed Under: Facebook, Featured, Instagram, LinkedIn, Social Media, Twitter Tagged With: Social Media

4 Benefits of Social Media for Your Brand

September 26, 2019 By Taylor Meade Leave a Comment

Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018.  These numbers are significant. But what do they mean for your business? […]

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Filed Under: Facebook, Featured, Instagram, LinkedIn, Social Media, Twitter

A Guide to Building a Social Content Strategy

July 31, 2019 By Taylor Meade Leave a Comment

Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social efforts, it is essential to […]

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Filed Under: Facebook, Featured, LinkedIn, Online Marketing, Social Media, Twitter, YouTube

7 LinkedIn Best Practices for Your Brand

July 30, 2019 By Emily Gillespie Leave a Comment

LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media come from LinkedIn, so it’s […]

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Filed Under: Featured, LinkedIn, RSS Feeds, Social Media Tagged With: linkedin

A B2B marketer’s guide to LinkedIn analytics

October 30, 2018 By Carly Evans Leave a Comment

LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]

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Filed Under: Featured, LinkedIn, Social Media, Uncategorized

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

August 8, 2018 By Jillian Zavoda Leave a Comment

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]

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Filed Under: Content Marketing, Facebook, LinkedIn, Online Marketing, Social Media, Twitter

How to Use LinkedIn Targeting Options

May 14, 2018 By Aly Ryan Leave a Comment

linkedin targeting options

LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When you’re creating a LinkedIn campaign, […]

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Filed Under: Featured, LinkedIn, Online Marketing, Uncategorized

Social Media Engagement: What Is It and How Do I Improve It?

March 23, 2018 By Anna Casey Leave a Comment

Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]

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Filed Under: Facebook, LinkedIn, Social Media, Twitter Tagged With: Social Media, Social Media Marketing

4 Social Media Updates You Should Know About

November 22, 2017 By Aly Ryan Leave a Comment

Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]

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Filed Under: Facebook, Featured, LinkedIn, Social Media, Twitter, YouTube

Aligning Your Social Media Marketing To Your Business Goals

July 18, 2017 By Maddie Lippert Leave a Comment

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]

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Filed Under: Content Marketing, Facebook, Google+, LinkedIn, Online Marketing, Pinterest, Search Marketing, SEO, Social Media, Twitter

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WTWH Media Acquires Robotics Division from EH Media

Acquisition of Robotics Business Review, the RoboBusiness Conference & Exposition, and other robotics media assets … [Read More...] about WTWH Media Acquires Robotics Division from EH Media

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UC Berkeley’s Ken Goldberg to Deliver Keynote at the 2019 Healthcare Robotics Engineering Forum

Co-Director of Center for Automation and Learning for Medical Robotics to discuss the future of robot-assisted surgery at … [Read More...] about UC Berkeley’s Ken Goldberg to Deliver Keynote at the 2019 Healthcare Robotics Engineering Forum

Stanford School of Medicine’s Carla Pugh to Keynote Healthcare Robotics Engineering Forum

Director of Stanford University School of Medicine’s Technology Enabled Clinical Improvement Center to discuss technology … [Read More...] about Stanford School of Medicine’s Carla Pugh to Keynote Healthcare Robotics Engineering Forum


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