Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]
4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]
How to Tailor Your Content for Twitter, Facebook and LinkedIn
There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for social platforms, it’s good to […]
Social Media Marketing World: What Did We Learn?
Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A lot. Social media marketing is […]
#SMMW15: SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry
LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting business results from LinkedIn, SlideShare […]
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at the company and should be […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in Mad Men Bingefest 2014, asked […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you must understand before watching this […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very formal, dry writing style. In […]
