Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. With this in mind, it […]
4 Tips for Publishing Content on LinkedIn
It seems that within the last year or so, it has become more popular for individual users to publish articles on LinkedIn versus posting a status with a link. Although the latter is still popular, publishing allows for users to expand their knowledge while reaching a large professional network for free. How do you go […]
Why Less Can Be More On Your Social Media Accounts
While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, it can be tempting to […]
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do they mean for your business? […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social efforts, it is essential to […]
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media come from LinkedIn, so it’s […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When you’re creating a LinkedIn campaign, […]
Social Media Engagement: What Is It and How Do I Improve It?
Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]
