To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to help you maximize social media.
Always Use Visuals
If your promotions do not immediately catch a viewer’s eye, they may scroll by without thinking twice about your content. According to text request, visual content is 40 times more likely to get shared on social media than other types of content. The company found that tweets with images received 150% more retweets than those without.
According to Forbes, infographics work “because 90% of information transmitted to the brain is visual, and visuals are known to improve learning and retention by 400%.” Market Scale stated that infographics are increasingly popular especially among B2B marketers “because they grab your attention, they keep your audience wanting more, and they build brand awareness.”
Make Content Easy to Share
Make sure the content you are posting is worth sharing. Secondly, you want it to be effortless for your viewers to share your content on their own social media accounts.
To make your content easy to share on your website, install a plugin so your site visitors can share your content, to a variety of platforms, with just one click. Add social share buttons to every page of your website, not just the homepage. AddThis is a free site that makes it simple to install plugins. It is also necessary to have a link to your website on the homepage or bio section of each of your social media platforms.
Post at the right times
It is important to talk to your audience…when they are listening. You can use Twitter Analytics, Facebook Insights, and LinkedIn analytics to see what days your viewers tend to spend more time online and when they are viewing your content. It is essential to be very familiar with your target audience, including their time zone. According to Buffer Social, weekdays tend to be better for B2B brands during lunch breaks and working hours. You can even carry out your own experiment by scheduling out posts for a few weeks, at different times each day of the week. You can then examine the posts and see which ones performed the best.
Engage with Your Audience
Carve out time to directly engage with and respond to your target audience. This instills trust in your brand and allows your company to strengthen its relationship with current or potential customers. Remember to remain consistent with your brand throughout the tone of your posts. For most B2B marketers, your tone will be more professional, but still friendly.
Ways to engage with your audience include:
- Thank/welcome new twitter followers
- Thank followers for sharing or liking content
- Reply to comments or messages
- Like, comment and share your followers content if it is relevant
- Ask the audience questions and answer theirs
Have a strong call to action
Using a call to action creates a sense of urgency to discover more. Use active language to effectively convince your viewers to take that next step to attract the viewer to see something on your website.
Some good examples of a Call to Action include:
- “Click Here to Learn more”
- “Read More”
- “Find Out More Here”
- “Check This Out”
- “Watch” (in regard to videos)
- “Follow, like, subscribe” (to your other social media pages)
- Ask them to “read more articles here”
You can make just a few simple tweaks to your social media marketing plan to greatly increase your website traffic and conversions and extend your audience reach. If you take the time to create a stronger bond with your audience, you will ultimately bring a lot more attention to your website.