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3 Lessons I Took From Sprout Sessions Digital 2020

May 19, 2020 By Taylor Meade Leave a Comment

Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to connect with their audiences. Below […]

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Filed Under: Facebook, Featured, Social Media, Sprout Social Tagged With: Branding, COVID19, digital marketing, engagement, marketing funnel, sales funnel, Social Media, social selling, Sprout Social, strategy

3 Ways to Adjust Your Social Strategy Right Now

April 3, 2020 By Taylor Meade Leave a Comment

Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. With this in mind, it […]

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Filed Under: Facebook, Featured, Instagram, LinkedIn, Social Media

Why Less Can Be More On Your Social Media Accounts

September 26, 2019 By Sean Kwiatkowski Leave a Comment

While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, it can be tempting to […]

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Filed Under: Facebook, Featured, Instagram, LinkedIn, Social Media, Twitter Tagged With: Social Media

4 Benefits of Social Media for Your Brand

September 26, 2019 By Taylor Meade Leave a Comment

Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018.  These numbers are significant. But what do they mean for your business? […]

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Filed Under: Facebook, Featured, Instagram, LinkedIn, Social Media, Twitter

A Guide to Building a Social Content Strategy

July 31, 2019 By Taylor Meade Leave a Comment

Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social efforts, it is essential to […]

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Filed Under: Facebook, Featured, LinkedIn, Online Marketing, Social Media, Twitter, YouTube

Facebook Ads Shrinking on Mobile News Feed

July 29, 2019 By Josh Breuler Leave a Comment

On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier this year.” The new design, […]

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Filed Under: Facebook, Social Media

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

August 8, 2018 By Jillian Zavoda Leave a Comment

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]

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Filed Under: Content Marketing, Facebook, LinkedIn, Online Marketing, Social Media, Twitter

Getting Started with Live Streaming: Everything You Need to Know

June 5, 2018 By Anna Casey Leave a Comment

Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media platforms to have. Live streaming […]

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Filed Under: Facebook, Social Media, Twitter, YouTube Tagged With: Facebook Live, Social Media, twitter

3 Facebook Updates You Should Know About

April 9, 2018 By Taylor Meade Leave a Comment

Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on some new trends in 2018 […]

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Filed Under: Facebook, Featured, Social Media

Social Media Engagement: What Is It and How Do I Improve It?

March 23, 2018 By Anna Casey Leave a Comment

Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]

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Filed Under: Facebook, LinkedIn, Social Media, Twitter Tagged With: Social Media, Social Media Marketing

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