Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social efforts, it is essential to […]
Facebook Ads Shrinking on Mobile News Feed
On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier this year.” The new design, […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media platforms to have. Live streaming […]
3 Facebook Updates You Should Know About
Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on some new trends in 2018 […]
Social Media Engagement: What Is It and How Do I Improve It?
Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]
A Beginners Guide on Facebook Stories
Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]
What You Need to Know About Facebook’s Latest News Feed Change
It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of the reasons why Facebook has been […]
4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]
MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]
