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  • May 8, 2017
  • Taylor Meade
  • 0 Comments
  • 477 Views
  • 0 Likes

What’s the Difference?: Facebook Ads & Boosted Posts

Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement […]
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  • April 10, 2017
  • Josh Breuler
  • 0 Comments
  • 437 Views
  • 0 Likes

How to Use Facebook Live at a Tradeshow

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try […]
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  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 1375 Views
  • 0 Likes

The Hashtag: What is it and How Do I Use it?

A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although […]
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  • April 28, 2016
  • Lexi Korsok
  • 0 Comments
  • 363 Views
  • 0 Likes

How Companies are Succeeding with Facebook: 7 Power Tips

Do you want to learn how to grow your business using Facebook? Check out Mari Smith’s 7 Power Tips to Succeed on Facebook from Social Media Marketing World 2016. Mari Smith is one of the world’s leading social media thought leaders with deep expertise in Facebook marketing. She is often referred […]
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  • April 18, 2016
  • Jen Kolasky
  • 0 Comments
  • 581 Views
  • 0 Likes

How to Use Facebook Notes and Facebook Instant Articles

Are you interested in learning the basics about Facebook Notes and Facebook Instant Articles? Check out these quick and easy tips on how to get started from Christian Karasiewicz at Social Media Marketing World 2016. Christian Karasiewicz: Christian is a social business manager for IBM. He is also the founder of Social […]
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  • July 8, 2015
  • Carli Evilsizer
  • 0 Comments
  • 375 Views
  • 0 Likes

3 Social Media Marketing Updates You Should Already Know About

The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about?  Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a […]
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  • April 8, 2015
  • Nicole Loepp
  • 0 Comments
  • 407 Views
  • 0 Likes

Social Media Marketing World: What Did We Learn?

Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A […]
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  • March 26, 2015
  • Jen Kolasky
  • 0 Comments
  • 377 Views
  • 0 Likes

#SMMW15: How to Get More Sales, Engagement, Leads on Facebook

Awesome tips on How to Get More Sales, Engagement, Leads on Facebook from Brian Carter: Brian is the #1 bestselling author of, The Like Economy and Facebook Marketing and the recently released, The Cowbell Principle. As a 15 year digital marketing veteran he has developed strategies and helped build social marketing fan […]
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Losing Facebook Likes
  • March 20, 2015
  • Carli Evilsizer
  • 0 Comments
  • 340 Views
  • 0 Likes

Why Am I Losing Facebook Likes?

  Facebook is spring-cleaning! If you notice a significant drop in your company’s Facebook page likes this week don’t panic. Facebook announced plans to begin removing likes on Pages from accounts that have been voluntarily deactivated or memorialized. Drops have already started and will likely continue over the next several […]
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  • February 11, 2015
  • Stacy Combest
  • 0 Comments
  • 288 Views
  • 0 Likes

How to Boost Organic Reach on Facebook

Facebook has made it almost impossible to reach your audience organically. Or so they want you to think. We started hearing about the decline of organic reach on Facebook around the end of 2013. By the beginning of 2015, pay-to-play became a necessity. You will not reach the same number […]
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Facebook best practices
  • January 20, 2015
  • Carli Evilsizer
  • 0 Comments
  • 359 Views
  • 0 Likes

5 Best Practices for Facebook Success

-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do […]
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  • September 10, 2014
  • Carli Evilsizer
  • 0 Comments
  • 475 Views
  • 0 Likes

#CMWorld: Turning Fans into Profits with Facebook Ads

Jon Loomer, owner of JonLoomer.com shares the strategies he used to turn Facebook fans on his Jon Loomer Digital page into profits. Check out the key takeaways tweeted during Jon’s session at Content Marketing World in this Twitter Recap. [View the story “#CMWorld: Turning Fans into Profits with Facebook Ads” […]
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  • July 8, 2014
  • Lance Brown
  • 1 Comment
  • 649 Views
  • 0 Likes

What Are Facebook Verified Pages and How Can I Get One?

In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I […]
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  • June 13, 2014
  • Heather Centorbi
  • 0 Comments
  • 459 Views
  • 0 Likes

Social in 60: 7 Tips to Spring Clean Your Social Media

In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at […]
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  • June 12, 2014
  • Carli Evilsizer
  • 0 Comments
  • 722 Views
  • 0 Likes

10 Social Media Marketing Mistakes That Annoy Online Marketers The Most

For social media marketers it can be especially frustrating to hear “You make money tweeting? Anyone could do that!” My response is yes, most people know how to post on social media, but not everyone knows how to use it correctly. There are many differences between tweeting about what we […]
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  • May 21, 2014
  • Heather Centorbi
  • 0 Comments
  • 297 Views
  • 0 Likes

Social in 60 Seconds: How to Combat the Facebook Reach Decline

In today’s #SocialIn60 we look at how to combat the Facebook reach decline. Did you know that Facebook’s post reach is as low as 2 percent for large brands? This means you should test a variety of posts, figure out the time your content is most likely to get the most engagement […]
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  • May 14, 2014
  • Stacy Combest
  • 0 Comments
  • 760 Views
  • 0 Likes

It’s a Mad Mad Social Media World

My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
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  • May 9, 2014
  • Patrick Amigo
  • 0 Comments
  • 482 Views
  • 0 Likes

Social Media Statistics for 2014

One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you […]
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  • April 18, 2014
  • Stacy Combest
  • 0 Comments
  • 651 Views
  • 0 Likes

Blog 101: A Guide to Your Voice

Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
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  • April 11, 2014
  • Patrick Amigo
  • 0 Comments
  • 463 Views
  • 0 Likes

Facebook Cracks Down On Content Pretenders In Algorithm Update

Facebook announced a change to their algorithm in a blog post which dings “Like-baiting”, spammy posts, and frequently circulated content, and “Content Pretenders” (pages that try and utilize social media without putting the time and effort into true content creation) have cause to be worried. Facebook’s algorithm change is focused on making […]
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