Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]
MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]
How to Tailor Your Content for Twitter, Facebook and LinkedIn
There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for social platforms, it’s good to […]
What’s the Difference?: Facebook Ads & Boosted Posts
Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement is a customized, targeted campaign […]
How to Use Facebook Live at a Tradeshow
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although the idea behind a hashtag […]
How Companies are Succeeding with Facebook: 7 Power Tips
Do you want to learn how to grow your business using Facebook? Check out Mari Smith’s 7 Power Tips to Succeed on Facebook from Social Media Marketing World 2016. Mari Smith is one of the world’s leading social media thought leaders with deep expertise in Facebook marketing. She is often referred to as the “Queen of Facebook.” […]
How to Use Facebook Notes and Facebook Instant Articles
Are you interested in learning the basics about Facebook Notes and Facebook Instant Articles? Check out these quick and easy tips on how to get started from Christian Karasiewicz at Social Media Marketing World 2016. Christian Karasiewicz: Christian is a social business manager for IBM. He is also the founder of Social Chefs, a training and education […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
