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A Beginners Guide on Facebook Stories

March 13, 2018 By Anna Casey Leave a Comment

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]

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Filed Under: Content Marketing, Facebook, Social Media Tagged With: facebook, Social Media, Social Media Marketing

What You Need to Know About Facebook’s Latest News Feed Change

February 13, 2018 By Aly Ryan Leave a Comment

facebook algorithm change

It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of the reasons why Facebook has been […]

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Filed Under: Facebook, Featured, Social Media

4 Social Media Updates You Should Know About

November 22, 2017 By Aly Ryan Leave a Comment

Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]

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Filed Under: Facebook, Featured, LinkedIn, Social Media, Twitter, YouTube

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

August 18, 2017 By Aly Ryan Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]

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Filed Under: Content Marketing, Facebook, Online Marketing, Pinterest, Social Media, Twitter

Aligning Your Social Media Marketing To Your Business Goals

July 18, 2017 By Maddie Lippert Leave a Comment

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]

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Filed Under: Content Marketing, Facebook, Google+, LinkedIn, Online Marketing, Pinterest, Search Marketing, SEO, Social Media, Twitter

How to Tailor Your Content for Twitter, Facebook and LinkedIn

July 10, 2017 By Lexi Korsok Leave a Comment

There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for social platforms, it’s good to […]

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Filed Under: Facebook, LinkedIn, Social Media, Twitter

What’s the Difference?: Facebook Ads & Boosted Posts

May 8, 2017 By Taylor Meade Leave a Comment

Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement is a customized, targeted campaign […]

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Filed Under: Facebook Tagged With: facebook, Facebook advertising

How to Use Facebook Live at a Tradeshow

April 10, 2017 By Josh Breuler Leave a Comment

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try this at the next trade […]

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Filed Under: Content Marketing, Facebook, Social Media Tagged With: blog, content, facebook, Facebook Live, Social Media

The Hashtag: What is it and How Do I Use it?

March 10, 2017 By Taylor Meade Leave a Comment

A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although the idea behind a hashtag […]

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Filed Under: Facebook, Pinterest, Social Media, Twitter

How Companies are Succeeding with Facebook: 7 Power Tips

April 28, 2016 By Lexi Korsok Leave a Comment

Do you want to learn how to grow your business using Facebook? Check out Mari Smith’s 7 Power Tips to Succeed on Facebook from Social Media Marketing World 2016. Mari Smith is one of the world’s leading social media thought leaders with deep expertise in Facebook marketing. She is often referred to as the “Queen of Facebook.” […]

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Filed Under: Facebook, Social Media

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