How to Use Facebook Live at a Tradeshow

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers.

Before you try this at the next trade show or industry event, here are a few helpful tips for using Facebook Live:

Know Your Goal

Before you go live, determine your goals. What do you want to accomplish? Do you want to show a new product, answer questions from attendees, or interview one of your product managers? Whatever your goal is, be prepared. Also, have an idea of what you want to say without sounding scripted. You should be natural but also prepared with specific talking points.

Promote You Are Going Live

If you know you’re going to be using Facebook Live ahead of time, tell your audience! People can watch your video later but if you’re depending on them to engage, tell them it’s coming. Be sure to post the date and time of the video on Facebook, Twitter and LinkedIn multiple times.

Video Description

Let the audience know what the video is going to be about. You’re going to want to do this in the description box before you go live and a second time on camera. In the description box describe what people will be seeing and hearing. Be descriptive and make your audience want click the play button. When the video starts rolling, step in front of the camera and give the audience a preview of what is about to happen. This is your time to get the audience intrigued and excited for the video.

Engage

Don’t forget that you have an audience on the other end of your device. They can ask you questions and make comments as you are filming via Facebook. Engage with the audience by calling them by their names when you’re answering their questions.

Timing

Timing is everything. This is when it helps to know your audience. When are they most likely to tune in? If you know most of your audience will be at work, consider going live before or after work hours or during lunch. If your audience will be attending the same tradeshow you are recording from, check the times of panels and keynote speakers so you are not going live at the same time.

For examples of Facebook Live videos, click here: https://goo.gl/g4TnFJ