In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the organic reach of our social […]
A Beginners Guide on Facebook Stories
Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]
What’s the Difference?: Facebook Ads & Boosted Posts
Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement is a customized, targeted campaign […]
How to Use Facebook Live at a Tradeshow
How to Use Facebook Notes and Facebook Instant Articles
Are you interested in learning the basics about Facebook Notes and Facebook Instant Articles? Check out these quick and easy tips on how to get started from Christian Karasiewicz at Social Media Marketing World 2016. Christian Karasiewicz: Christian is a social business manager for IBM. He is also the founder of Social Chefs, a training and education […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
#SMMW15: How to Get More Sales, Engagement, Leads on Facebook
Awesome tips on How to Get More Sales, Engagement, Leads on Facebook from Brian Carter: Brian is the #1 bestselling author of, The Like Economy and Facebook Marketing and the recently released, The Cowbell Principle. As a 15 year digital marketing veteran he has developed strategies and helped build social marketing fan bases for companies of all […]
Why Am I Losing Facebook Likes?
Facebook is spring-cleaning! If you notice a significant drop in your company’s Facebook page likes this week don’t panic. Facebook announced plans to begin removing likes on Pages from accounts that have been voluntarily deactivated or memorialized. Drops have already started and will likely continue over the next several weeks. Facebook states: “To make […]
5 Best Practices for Facebook Success
-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do not forget to include the […]
What Are Facebook Verified Pages and How Can I Get One?
In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I looked more into what it […]
