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  • June 23, 2022
  • Jill Bresnahan
  • 0 Comments
  • 48 Views
  • 0 Likes

Ways to Effectively Cover B2B Events Through Social Media

B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
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  • March 27, 2019
  • Taylor Meade
  • 0 Comments
  • 128 Views
  • 0 Likes

3 Ways to Increase Organic Traffic on Social Media

In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]
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  • March 13, 2018
  • Anna Casey
  • 0 Comments
  • 177 Views
  • 0 Likes

A Beginners Guide on Facebook Stories

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
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  • May 8, 2017
  • Taylor Meade
  • 0 Comments
  • 130 Views
  • 0 Likes

What’s the Difference?: Facebook Ads & Boosted Posts

Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement […]
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  • April 10, 2017
  • Josh Breuler
  • 0 Comments
  • 138 Views
  • 0 Likes

How to Use Facebook Live at a Tradeshow

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try […]
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  • April 18, 2016
  • Jen Kolasky
  • 0 Comments
  • 173 Views
  • 0 Likes

How to Use Facebook Notes and Facebook Instant Articles

Are you interested in learning the basics about Facebook Notes and Facebook Instant Articles? Check out these quick and easy tips on how to get started from Christian Karasiewicz at Social Media Marketing World 2016. Christian Karasiewicz: Christian is a social business manager for IBM. He is also the founder of Social […]
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  • July 8, 2015
  • Carli Evilsizer
  • 0 Comments
  • 126 Views
  • 0 Likes

3 Social Media Marketing Updates You Should Already Know About

The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about?  Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a […]
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  • March 26, 2015
  • Jen Kolasky
  • 0 Comments
  • 100 Views
  • 0 Likes

#SMMW15: How to Get More Sales, Engagement, Leads on Facebook

Awesome tips on How to Get More Sales, Engagement, Leads on Facebook from Brian Carter: Brian is the #1 bestselling author of, The Like Economy and Facebook Marketing and the recently released, The Cowbell Principle. As a 15 year digital marketing veteran he has developed strategies and helped build social marketing fan […]
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Losing Facebook Likes
  • March 20, 2015
  • Carli Evilsizer
  • 0 Comments
  • 109 Views
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Why Am I Losing Facebook Likes?

  Facebook is spring-cleaning! If you notice a significant drop in your company’s Facebook page likes this week don’t panic. Facebook announced plans to begin removing likes on Pages from accounts that have been voluntarily deactivated or memorialized. Drops have already started and will likely continue over the next several […]
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Facebook best practices
  • January 20, 2015
  • Carli Evilsizer
  • 0 Comments
  • 100 Views
  • 0 Likes

5 Best Practices for Facebook Success

-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do […]
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  • July 8, 2014
  • Lance Brown
  • 1 Comment
  • 207 Views
  • 0 Likes

What Are Facebook Verified Pages and How Can I Get One?

In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I […]
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  • June 12, 2014
  • Carli Evilsizer
  • 0 Comments
  • 225 Views
  • 0 Likes

10 Social Media Marketing Mistakes That Annoy Online Marketers The Most

For social media marketers it can be especially frustrating to hear “You make money tweeting? Anyone could do that!” My response is yes, most people know how to post on social media, but not everyone knows how to use it correctly. There are many differences between tweeting about what we […]
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  • May 21, 2014
  • Heather Centorbi
  • 0 Comments
  • 87 Views
  • 0 Likes

Social in 60 Seconds: How to Combat the Facebook Reach Decline

In today’s #SocialIn60 we look at how to combat the Facebook reach decline. Did you know that Facebook’s post reach is as low as 2 percent for large brands? This means you should test a variety of posts, figure out the time your content is most likely to get the most engagement […]
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  • May 6, 2014
  • Carli Evilsizer
  • 0 Comments
  • 118 Views
  • 0 Likes

Social Media 101: Three Easy Ways to Create Better Posts

There are three  easy ways to create better posts on Facebook and Twitter. The first is to add more images to posts, with changes to Facebook and Twitter, visually interesting posts are more important than ever. Also, posts that are too long will get overlooked and ignored. While posts should […]
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  • April 23, 2014
  • Carli Evilsizer
  • 3 Comments
  • 123 Views
  • 0 Likes

#WLW14 Webinar: Secrets to Success on Social Media in 2014

#WLW14: Secrets to Success on Social Media in 2014 I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways […]
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  • April 11, 2014
  • Patrick Amigo
  • 0 Comments
  • 139 Views
  • 0 Likes

Facebook Cracks Down On Content Pretenders In Algorithm Update

Facebook announced a change to their algorithm in a blog post which dings “Like-baiting”, spammy posts, and frequently circulated content, and “Content Pretenders” (pages that try and utilize social media without putting the time and effort into true content creation) have cause to be worried. Facebook’s algorithm change is focused on making […]
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  • March 20, 2014
  • Patrick Amigo
  • 0 Comments
  • 238 Views
  • 0 Likes

How to Use Facebook Insights To Answer Facebook Marketing Questions

Facebook insights are robust and filled with a lot of great information that can help marketers fine-tune their Facebook marketing efforts. The problem, as with most things that are complex and data-filled, is being to able to sift through that data and find the information that will help you answer […]
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  • January 21, 2014
  • Heather Centorbi
  • 0 Comments
  • 94 Views
  • 0 Likes

Social in 60 Seconds: The Latest on Vine, Pinterest and Facebook

The first #Socialin60 has arrived! For this series I cover the latest changes in social media including Vine, Pinterest and Facebook.   https://www.youtube.com/watch?v=HBiStH8KlD0&feature=youtu.be   Image recognition is one of my biggest pet peeves with Pinterest, the website that allows users to collect photos of their favorite recipes, home décor and […]
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  • April 11, 2013
  • Heather Centorbi
  • 0 Comments
  • 84 Views
  • 0 Likes

10 Ways to Improve Your Facebook Reach

This past week I attended Social Media Marketing World hosted by Social Media Examiner and left with a wealth of information. For instance, did you know reach is measured more accurate on Facebook than any other social media platform? Mari Smith provided this bit of information in her session,“10 Ways to […]
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social media best practices
  • April 5, 2013
  • Lance Brown
  • 4 Comments
  • 222 Views
  • 0 Likes

10 Social Media Best Practices for Businesses

Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business.   Do’s 1) Use Social Media as a […]
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