There are three easy ways to create better posts on Facebook and Twitter. The first is to add more images to posts, with changes to Facebook and Twitter, visually interesting posts are more important than ever. Also, posts that are too long will get overlooked and ignored. While posts should be shorter in length, we should be providing more in content which is actually very easy. These small changes can have a huge impact!
1) Use Images!
Facebook posts with images images receive 120% more engagement with image posts receiving 53% more Likes than image-less posts. (Wishpond)
Images increase engagement with more Likes and Comments on Facebook as well as Twitter. Images now show up in the Twitter stream without having to click on a link resulting in more Favorites and Re-Tweets. According to (Buffer) Tweets with images received 150% more re-tweets.
2) Shorten Your Posts:
People enjoy Twitter because it forces us to get right to the point; we should be applying this same logic to our Facebook posts as well. Maybe the biggest Facebook blunder is posts that look more like a blog post than a Facebook post! If there is a paragraph of text than that post is too long. Only include the necessary information and try to keep posts as close to a Tweet length of 140-characters as possible.
3) Give more!
While it is great to have a ton of Likes or Re-Tweets, bosses and users want more from a post. Including a URL will makes bosses happy when they see how many website clicks came from social media and it will make users happy with more information. In the webinar “Secrets to Success on Social Media in 2014,” Twitter’s Russ Laraway explained that users want three things from businesses on social media: they want to learn about new products, show support for brands and get information they can use.