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  • June 28, 2022
  • Frankie Barrett
  • 0 Comments
  • 635 Views
  • 0 Likes

The Benefits of A/B Testing Your Content

If there is one thing we know as marketers, it’s that posting content is purposeful. Every post sent out on social media has a strategized and thought-through end goal. However, how do you know what resonates with your audience for these posts to perform well? Answer: A/B testing content.  What […]
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  • November 30, 2020
  • Kim Dorsey
  • 0 Comments
  • 435 Views
  • 0 Likes

Webinar: Moving Forward – January 26

Tuesday, January 26, 2021 2 PM ET / 11 AM PT     2020 was quite a year. We will explore all the changes that have occurred in the economy and what they mean to our future. The pandemic, government responses, consumer trends, burgeoning opportunities, and lagging sectors will be […]
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  • March 5, 2020
  • Emily Gillespie
  • 0 Comments
  • 586 Views
  • 0 Likes

Is Print Media Dead? 5 Reasons to Rethink Print

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]
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  • March 4, 2020
  • Emily Gillespie
  • 0 Comments
  • 638 Views
  • 0 Likes

Fastener Engineering announces media partnership with Fastener Fair USA

Fastener Engineering, a comprehensive publication covering fastening components and technology, is proud to partner with Fastener Fair USA as an official media sponsor. The third-annual event takes place May 18 to 20 at the Charlotte Convention Center in Charlotte, NC. Fastener Fair USA is the fastest-growing exhibition in the U.S. dedicated to […]
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  • November 1, 2019
  • hkirsh
  • 0 Comments
  • 211 Views
  • 0 Likes

Webinar: 2020 Marketing Opportunities for Solar Power World – November 15

Friday, November 15, 2019 1:30 pm ET / 10:30 am PT     Are you interested in reaching decision makers responsible for buying, specifying and delivering installations across the residential, commercial, and utility scale solar market? Join Solar Power World for a review on how you can leverage our market leading […]
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seo tips 2019
  • August 1, 2019
  • Amanda Fourlaris
  • 0 Comments
  • 384 Views
  • 0 Likes

Top 5 On-Page SEO Elements to Get Your Site Ranking

It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO […]
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  • June 19, 2019
  • Amanda Fourlaris
  • 0 Comments
  • 213 Views
  • 0 Likes

Competitive Research for SEO

Competitive research is an important activity for any marketing strategy. Without competitor research, how can you make a better product? The same applies for digital marketing. Without competitor research, how will you attract more users to your brand’s website? Before investing in an SEO campaign, it’s imperative to understand the […]
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  • February 8, 2019
  • Amanda Fourlaris
  • 0 Comments
  • 524 Views
  • 0 Likes

Buyer Personas for Social Media

A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes your social marketing campaign. Engagement is one of the most important metrics in social reporting. Our overall goal with a social campaign is to have […]
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  • October 30, 2018
  • Carly Evans
  • 0 Comments
  • 357 Views
  • 0 Likes

A B2B marketer’s guide to LinkedIn analytics

LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]
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  • October 22, 2018
  • Mike Ulanski
  • 2 Comments
  • 385 Views
  • 0 Likes

5 Digital Marketing Trends to Consider for 2019

Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can fully adopt them. Every year, marketers scramble to adapt to the changing times, and often it can be difficult to keep up. As 2019 inches […]
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  • August 2, 2018
  • Mike Ulanski
  • 0 Comments
  • 2585 Views
  • 1 Likes

Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
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  • July 23, 2018
  • B. David Miyares
  • 0 Comments
  • 184 Views
  • 0 Likes

2019 Renewable Energy Handbook Enhanced Listing Entry Form

Please use this form to submit enhanced listing information for our 2019 Renewable Energy Handbook. Fill out the form below completely and upload a high resolution company logo. If you’ve purchased an ad in the 2019 edition you may select up to three categories total in which to include your […]
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linkedin targeting options
  • May 14, 2018
  • Aly Ryan
  • 0 Comments
  • 1207 Views
  • 0 Likes

How to Use LinkedIn Targeting Options

LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
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  • March 13, 2018
  • Mike Ulanski
  • 0 Comments
  • 230 Views
  • 0 Likes

What Is The GDPR? (And What It Means For Marketers)

Note: You can read my full analysis of the GDPR here.  Additionally, we’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a new European Union regulation with global implications, is set to go into effect on May 25th. […]
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  • January 13, 2018
  • Mike Ulanski
  • 0 Comments
  • 360 Views
  • 0 Likes

Full Analysis: The General Data Protection Regulation

Note: We’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of […]
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  • October 24, 2017
  • Mike Ulanski
  • 0 Comments
  • 963 Views
  • 0 Likes

How to Create SEO-Friendly PDF Documents

In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there […]
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  • August 8, 2017
  • Lexi Korsok
  • 0 Comments
  • 224 Views
  • 0 Likes

MozCon 2017: Analytics to Drive Optimization & Personalization

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do […]
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  • June 27, 2017
  • Mike Ulanski
  • 0 Comments
  • 551 Views
  • 0 Likes

Reducing Your Paid Search Costs With Negative Keywords

When it comes to paid search optimization,  it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact optimizations can feel like an impossible task. Luckily, one of the simplest and quickest optimizations you can do also has one of the […]
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  • May 15, 2017
  • Taylor Meade
  • 0 Comments
  • 1197 Views
  • 0 Likes

How to Position Your Brand with the Millennial B2B Buyer

Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event […]
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  • January 19, 2017
  • Kelsey Ferrante
  • 0 Comments
  • 952 Views
  • 0 Likes

3 Easy Steps to Successful Content Marketing

As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we […]
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