Tuesday, January 26, 2021 2 PM ET / 11 AM PT 2020 was quite a year. We will explore all the changes that have occurred in the economy and what they mean to our future. The pandemic, government responses, consumer trends, burgeoning opportunities, and lagging sectors will be examined. These forces will shape […]
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Is Print Media Dead? 5 Reasons to Rethink Print
Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast pace, however, if one thing […]
Fastener Engineering announces media partnership with Fastener Fair USA
Fastener Engineering, a comprehensive publication covering fastening components and technology, is proud to partner with Fastener Fair USA as an official media sponsor. The third-annual event takes place May 18 to 20 at the Charlotte Convention Center in Charlotte, NC. Fastener Fair USA is the fastest-growing exhibition in the U.S. dedicated to the full supply chain — […]
Webinar: 2020 Marketing Opportunities for Solar Power World – November 15
Friday, November 15, 2019 1:30 pm ET / 10:30 am PT Are you interested in reaching decision makers responsible for buying, specifying and delivering installations across the residential, commercial, and utility scale solar market? Join Solar Power World for a review on how you can leverage our market leading audiences across our online, digital, […]
Top 5 On-Page SEO Elements to Get Your Site Ranking
It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO and off-page SEO. Off-page SEO […]
Competitive Research for SEO
Competitive research is an important activity for any marketing strategy. Without competitor research, how can you make a better product? The same applies for digital marketing. Without competitor research, how will you attract more users to your brand’s website? Before investing in an SEO campaign, it’s imperative to understand the competitive landscape. Importance of the […]
Buyer Personas for Social Media
A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes your social marketing campaign. Engagement is one of the most important metrics in social reporting. Our overall goal with a social campaign is to have people engage with our brand, […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]
5 Digital Marketing Trends to Consider for 2019
Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can fully adopt them. Every year, marketers scramble to adapt to the changing times, and often it can be difficult to keep up. As 2019 inches closer and closer, here are […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because of […]
