It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO and off-page SEO. Off-page SEO […]
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Competitive Research for SEO
Competitive research is an important activity for any marketing strategy. Without competitor research, how can you make a better product? The same applies for digital marketing. Without competitor research, how will you attract more users to your brand’s website? Before investing in an SEO campaign, it’s imperative to understand the competitive landscape. Importance of the […]
Buyer Personas for Social Media
A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes your social marketing campaign. Engagement is one of the most important metrics in social reporting. Our overall goal with a social campaign is to have people engage with our brand, […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]
5 Digital Marketing Trends to Consider for 2019
Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can fully adopt them. Every year, marketers scramble to adapt to the changing times, and often it can be difficult to keep up. As 2019 inches closer and closer, here are […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because of […]
2019 Renewable Energy Handbook Enhanced Listing Entry Form
Please use this form to submit enhanced listing information for our 2019 Renewable Energy Handbook. Fill out the form below completely and upload a high resolution company logo. If you’ve purchased an ad in the 2019 edition you may select up to three categories total in which to include your listing. If you have only […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When you’re creating a LinkedIn campaign, […]
What Is The GDPR? (And What It Means For Marketers)
Note: You can read my full analysis of the GDPR here. Additionally, we’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a new European Union regulation with global implications, is set to go into effect on May 25th. In this post, we highlight […]
Full Analysis: The General Data Protection Regulation
Note: We’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of organizations that are prepared for […]
