A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes your social marketing campaign. Engagement is one of the most important metrics in social reporting. Our overall goal with a social campaign is to have people engage with our brand, […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]
5 Digital Marketing Trends to Consider for 2019
Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can fully adopt them. Every year, marketers scramble to adapt to the changing times, and often it can be difficult to keep up. As 2019 inches closer and closer, here are […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because of […]
2019 Renewable Energy Handbook Enhanced Listing Entry Form
Please use this form to submit enhanced listing information for our 2019 Renewable Energy Handbook. Fill out the form below completely and upload a high resolution company logo. If you’ve purchased an ad in the 2019 edition you may select up to three categories total in which to include your listing. If you have only […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When you’re creating a LinkedIn campaign, […]
Full Analysis: The General Data Protection Regulation
Note: We’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of organizations that are prepared for […]
How to Create SEO-Friendly PDF Documents
In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there actually exists a sizable SEO […]
MozCon 2017: Analytics to Drive Optimization & Personalization
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do SEO without analytics. She presented […]
Reducing Your Paid Search Costs With Negative Keywords
When it comes to paid search optimization, it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact optimizations can feel like an impossible task. Luckily, one of the simplest and quickest optimizations you can do also has one of the highest returns: managing negative keywords. […]
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