Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using artificial intelligence, and soon, you […]
Content Marketing
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular topic. Thought leadership can be […]
5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an organization’s success, it comes as […]
Aligning Content Marketing with the Buyer’s Journey
According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a vendor list — based solely […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining authentic. Here are a few […]
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search engines and platforms, there is […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because of […]
A Beginners Guide on Facebook Stories
Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]
6 Reasons Why You Should Use Video Marketing
Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s SEO Search engines will automatically […]
