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Content Marketing

3 Ways to Use Google Trends When Creating Content

June 10, 2020 By Josh Breuler Leave a Comment

google trends creating content

Most of you have probably heard of or used Google Trends. If you haven’t, Google Trends is a free Google tool used to analyze trends in search behavior. It can be fun to see the history of a search term’s popularity over the course of the years.  Google Trends can be used for much more […]

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Filed Under: Content Marketing, Featured

Managing Uncertainty: A Digital Marketers Perspective

May 18, 2020 By Emily Gillespie Leave a Comment

Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely in the foreseeable future. Beaulieu […]

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Filed Under: Content Marketing, Featured, Online Marketing, Social Media Tagged With: ITR Economics

Now is the Perfect Time to Create Content

April 8, 2020 By Josh Breuler Leave a Comment

person typing on laptio

How much relevant content do you have on your website? Maybe you have a neglected blog waiting for some attention or maybe you have little to no content at all because you just didn’t have the time to create any. Do you have some downtime now because of everything going on in the world? Now […]

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Filed Under: Content Marketing, Featured

A Guide to Brand Communication During a Crisis

April 1, 2020 By Emily Gillespie Leave a Comment

There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands are tripping over each other […]

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Filed Under: Content Marketing, Featured, Social Media

Is Print Media Dead? 5 Reasons to Rethink Print

March 5, 2020 By Emily Gillespie Leave a Comment

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast pace, however, if one thing […]

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Filed Under: Advertising, Content Marketing, Featured, Print, Social Media, Uncategorized

7 Easy Tips to Improve Your Headline Copywriting

March 2, 2020 By Sean Kwiatkowski Leave a Comment

Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the content you are attempting to promote. No matter the type of content; blog post, newsletter, or social media content, high-grade copywriting draws readers in, ultimately providing higher conversion rates. Here […]

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Filed Under: Content Marketing, Featured Tagged With: Copywriting

3 Marketing Trends You Can No Longer Ignore

August 22, 2019 By Emily Gillespie Leave a Comment

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using artificial intelligence, and soon, you […]

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Filed Under: Content Marketing, Featured, Search Marketing, SEO, Social Media Tagged With: AI Marketing, Marketing Trends

Are You a Thought Leader? Here’s Why You Should Aspire to Be

June 28, 2019 By Emily Gillespie Leave a Comment

Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular topic. Thought leadership can be […]

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Filed Under: Content Marketing, Featured, Online Marketing, RSS Feeds

5 Reasons You’re Failing Miserably At Generating Qualified Leads

June 19, 2019 By Mike Ulanski Leave a Comment

five reasons you're failing miserably at lead generation

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an organization’s success, it comes as […]

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Filed Under: Content Marketing, Email Marketing, Featured, Online Marketing

Aligning Content Marketing with the Buyer’s Journey

June 6, 2019 By Amanda Fourlaris Leave a Comment

content marketing buyers journey

According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a vendor list — based solely […]

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Filed Under: Content Marketing

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