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  • January 14, 2019
  • Emily Gillespie
  • 0 Comments
  • 447 Views
  • 1 Likes

Visual & Voice Search: What Every Marketer Needs to Know

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
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  • August 8, 2018
  • Jillian Zavoda
  • 0 Comments
  • 290 Views
  • 0 Likes

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
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  • August 2, 2018
  • Mike Ulanski
  • 0 Comments
  • 1311 Views
  • 1 Likes

Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
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  • March 13, 2018
  • Anna Casey
  • 0 Comments
  • 177 Views
  • 0 Likes

A Beginners Guide on Facebook Stories

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
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  • March 12, 2018
  • Paige Beach
  • 0 Comments
  • 253 Views
  • 0 Likes

6 Reasons Why You Should Use Video Marketing

Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s […]
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  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 147 Views
  • 0 Likes

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
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  • October 4, 2017
  • Lexi Korsok
  • 0 Comments
  • 124 Views
  • 0 Likes

Using Google Analytics Data to Shape Content Creation Efforts

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
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  • September 22, 2017
  • Taylor Meade
  • 0 Comments
  • 170 Views
  • 0 Likes

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
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  • September 15, 2017
  • Taylor Meade
  • 0 Comments
  • 109 Views
  • 0 Likes

CMWorld 2017: Let the Data Drive Your Stories

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
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  • August 23, 2017
  • Aly Ryan
  • 0 Comments
  • 125 Views
  • 0 Likes

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
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  • August 22, 2017
  • Mike Ulanski
  • 0 Comments
  • 120 Views
  • 0 Likes

MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
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  • August 18, 2017
  • Aly Ryan
  • 0 Comments
  • 154 Views
  • 0 Likes

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
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  • August 16, 2017
  • Aly Ryan
  • 0 Comments
  • 154 Views
  • 0 Likes

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]
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  • August 15, 2017
  • Mike Ulanski
  • 0 Comments
  • 147 Views
  • 0 Likes

MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
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  • August 4, 2017
  • Josh Breuler
  • 0 Comments
  • 116 Views
  • 0 Likes

MozCon 2017: Customer-Driven Copy That Converts

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to […]
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  • July 18, 2017
  • Maddie Lippert
  • 0 Comments
  • 776 Views
  • 0 Likes

Aligning Your Social Media Marketing To Your Business Goals

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
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  • June 26, 2017
  • Maddie Lippert
  • 0 Comments
  • 105 Views
  • 0 Likes

How to Photograph to Best Market Your Product

Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera […]
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  • June 22, 2017
  • Aly Ryan
  • 0 Comments
  • 83 Views
  • 0 Likes

How to Create Website Content with The Rule of 52

Content is the foundation of your website and a key tool in helping reach your company’s marketing objectives. If you’re struggling to create content for your website in the engineering industry, you’re not alone. Marketing teams are only so big and technical content can sometimes be difficult to produce. Engineers […]
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  • April 10, 2017
  • Josh Breuler
  • 0 Comments
  • 138 Views
  • 0 Likes

How to Use Facebook Live at a Tradeshow

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try […]
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  • March 29, 2017
  • Stacy Combest
  • 0 Comments
  • 91 Views
  • 0 Likes

Webinar: How to Grow Your Medtech Audience and Increase Engagement

    Technologies in the medtech industry experience constant change so it’s no surprise that medtech marketing has its challenges. With a mix of medical professionals and engineers, one may have trouble targeting the right audience. Luckily, we are here to help. We’ll show you how to set yourself apart and […]
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