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  • May 18, 2020
  • Emily Gillespie
  • 0 Comments
  • 386 Views
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Managing Uncertainty: A Digital Marketers Perspective

Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]
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person typing on laptio
  • April 8, 2020
  • Josh Breuler
  • 0 Comments
  • 358 Views
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Now is the Perfect Time to Create Content

How much relevant content do you have on your website? Maybe you have a neglected blog waiting for some attention or maybe you have little to no content at all because you just didn’t have the time to create any. Do you have some downtime now because of everything going […]
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  • April 1, 2020
  • Emily Gillespie
  • 0 Comments
  • 361 Views
  • 0 Likes

A Guide to Brand Communication During a Crisis

There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands […]
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  • March 5, 2020
  • Emily Gillespie
  • 0 Comments
  • 726 Views
  • 0 Likes

Is Print Media Dead? 5 Reasons to Rethink Print

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]
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  • March 2, 2020
  • Sean Kwiatkowski
  • 0 Comments
  • 421 Views
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7 Easy Tips to Improve Your Headline Copywriting

Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the content you are attempting to promote. No matter the type of content; blog post, newsletter, or social media content, high-grade copywriting draws readers in, ultimately […]
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  • August 22, 2019
  • Emily Gillespie
  • 0 Comments
  • 403 Views
  • 0 Likes

3 Marketing Trends You Can No Longer Ignore

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
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  • June 28, 2019
  • Emily Gillespie
  • 0 Comments
  • 531 Views
  • 0 Likes

Are You a Thought Leader? Here’s Why You Should Aspire to Be

Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
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five reasons you're failing miserably at lead generation
  • June 19, 2019
  • Mike Ulanski
  • 0 Comments
  • 2307 Views
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5 Reasons You’re Failing Miserably At Generating Qualified Leads

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
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  • June 6, 2019
  • Amanda Fourlaris
  • 0 Comments
  • 354 Views
  • 1 Likes

Aligning Content Marketing with the Buyer’s Journey

According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a […]
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  • May 31, 2019
  • Emily Gillespie
  • 0 Comments
  • 319 Views
  • 0 Likes

Podcasting as a Marketing Tactic: What You Need To Know

Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
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  • January 14, 2019
  • Emily Gillespie
  • 0 Comments
  • 1061 Views
  • 1 Likes

Visual & Voice Search: What Every Marketer Needs to Know

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
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  • August 8, 2018
  • Jillian Zavoda
  • 0 Comments
  • 618 Views
  • 0 Likes

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
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  • August 2, 2018
  • Mike Ulanski
  • 0 Comments
  • 3162 Views
  • 1 Likes

Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
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  • March 13, 2018
  • Anna Casey
  • 0 Comments
  • 458 Views
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A Beginners Guide on Facebook Stories

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
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  • March 12, 2018
  • Paige Beach
  • 0 Comments
  • 778 Views
  • 0 Likes

6 Reasons Why You Should Use Video Marketing

Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s […]
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  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 405 Views
  • 0 Likes

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
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  • October 4, 2017
  • Lexi Korsok
  • 0 Comments
  • 338 Views
  • 0 Likes

Using Google Analytics Data to Shape Content Creation Efforts

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
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  • September 22, 2017
  • Taylor Meade
  • 0 Comments
  • 432 Views
  • 0 Likes

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
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  • September 15, 2017
  • Taylor Meade
  • 0 Comments
  • 276 Views
  • 0 Likes

CMWorld 2017: Let the Data Drive Your Stories

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
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  • August 23, 2017
  • Aly Ryan
  • 0 Comments
  • 385 Views
  • 0 Likes

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
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