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  • March 2, 2020
  • Sean Kwiatkowski
  • 0 Comments
  • 345 Views
  • 0 Likes

7 Easy Tips to Improve Your Headline Copywriting

Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the content you are attempting to promote. No matter the type of content; blog post, newsletter, or social media content, high-grade copywriting draws readers in, ultimately […]
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  • August 22, 2019
  • Emily Gillespie
  • 0 Comments
  • 328 Views
  • 0 Likes

3 Marketing Trends You Can No Longer Ignore

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
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  • June 28, 2019
  • Emily Gillespie
  • 0 Comments
  • 426 Views
  • 0 Likes

Are You a Thought Leader? Here’s Why You Should Aspire to Be

Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
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five reasons you're failing miserably at lead generation
  • June 19, 2019
  • Mike Ulanski
  • 0 Comments
  • 1846 Views
  • 0 Likes

5 Reasons You’re Failing Miserably At Generating Qualified Leads

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
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  • June 6, 2019
  • Amanda Fourlaris
  • 0 Comments
  • 298 Views
  • 1 Likes

Aligning Content Marketing with the Buyer’s Journey

According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a […]
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  • May 31, 2019
  • Emily Gillespie
  • 0 Comments
  • 267 Views
  • 0 Likes

Podcasting as a Marketing Tactic: What You Need To Know

Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
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  • January 14, 2019
  • Emily Gillespie
  • 0 Comments
  • 899 Views
  • 1 Likes

Visual & Voice Search: What Every Marketer Needs to Know

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
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  • August 8, 2018
  • Jillian Zavoda
  • 0 Comments
  • 507 Views
  • 0 Likes

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
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  • August 2, 2018
  • Mike Ulanski
  • 0 Comments
  • 2585 Views
  • 1 Likes

Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
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  • March 13, 2018
  • Anna Casey
  • 0 Comments
  • 365 Views
  • 0 Likes

A Beginners Guide on Facebook Stories

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
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  • March 12, 2018
  • Paige Beach
  • 0 Comments
  • 571 Views
  • 0 Likes

6 Reasons Why You Should Use Video Marketing

Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s […]
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  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 323 Views
  • 0 Likes

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
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  • October 4, 2017
  • Lexi Korsok
  • 0 Comments
  • 266 Views
  • 0 Likes

Using Google Analytics Data to Shape Content Creation Efforts

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
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  • September 22, 2017
  • Taylor Meade
  • 0 Comments
  • 362 Views
  • 0 Likes

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
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  • September 15, 2017
  • Taylor Meade
  • 0 Comments
  • 225 Views
  • 0 Likes

CMWorld 2017: Let the Data Drive Your Stories

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
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  • August 23, 2017
  • Aly Ryan
  • 0 Comments
  • 301 Views
  • 0 Likes

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
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  • August 22, 2017
  • Mike Ulanski
  • 0 Comments
  • 264 Views
  • 0 Likes

MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
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  • August 18, 2017
  • Aly Ryan
  • 0 Comments
  • 396 Views
  • 0 Likes

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
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  • August 16, 2017
  • Aly Ryan
  • 0 Comments
  • 303 Views
  • 0 Likes

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]
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  • August 15, 2017
  • Mike Ulanski
  • 0 Comments
  • 309 Views
  • 0 Likes

MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
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