The Impact of The Great Resignation on Content Marketing
This is the second installment of a 6-part series discussing the Content Marketing challenges our clients face and some ideas to help overcome them.
The Advantage of Inside Influencers
When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves. First, let’s define an influencer; as a person with the ability to […]
Why is Today’s Content Marketing so Challenging?
This is the first installment of a 6-part series discussing the Content Marketing challenges our clients face and some ideas to help overcome them.
Successfully Communicating Your Brand Through Graphics
Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them. In a B2B digital […]
The Benefits of A/B Testing Your Content
If there is one thing we know as marketers, it’s that posting content is purposeful. Every post sent out on social media has a strategized and thought-through end goal. However, how do you know what resonates with your audience for these posts to perform well? Answer: A/B testing content. What […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
14 Ways to Repurpose Content for Social Media & Beyond
As a digital marketer, you’ve most likely felt the pressure of needing to create new content for your audience on a monthly, weekly, or even daily basis. But let’s be honest. Sometimes you just don’t have the time to create fresh content from scratch. Presenting already existing content in a […]
The Return of In-Person Events in 2022
In-person industry events are making a comeback, but will they look the same as they did pre-COVID. We don't think so. Read more here!
14 Top SEO Tips For Content Writers in 2022
The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]
The B2B Digital Marketer Creation Process
As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
The Best Social Media Channels for Manufacturers
When used in conjunction with quality content creation, social media can be a powerful tool for marketers in the manufacturing industry. Learn more here!
How Manufacturers Use Content Marketing in 2022
Content marketing is an incredibly powerful tool for marketers, but how does it impact the manufacturing industry specifically? Let's find out!
Users Interests are Evolving, Stay Ahead by Offering Video
User attention and user interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of […]
How To Utilize Trends in the B2B World
Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Graphics Have an Impact: Engagement Rates on Social Media Tell You How
What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
Cause-Driven Marketing for Engineers
Consumers expect their favourite brands to not only take a stand on social issues, but to lead the way. Learn more about cause-driven marketing!
The Power of Video Marketing – Best Practices
Creating video content for engineers can be a powerful marketing tool. Learn more about some best practices for video content creation with this blog!
Which Forms of Content Should I Outsource?
Outsourcing can be a powerful tool for technical marketers. Learn more about what kinds of content creation you should consider outsourcing.
Using Reddit to Market to Engineers
Marketers to engineers should consider Reddit as another social media platform to reach their audience. Here is what you need to know about using Reddit!