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Content Marketing

Podcasting as a Marketing Tactic: What You Need To Know

May 31, 2019 By Emily Gillespie Leave a Comment

Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining authentic. Here are a few […]

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Filed Under: Content Marketing, Featured, Online Marketing, Social Media Tagged With: b2bmarketing, contentmarketing, podcast, podcasting

Visual & Voice Search: What Every Marketer Needs to Know

January 14, 2019 By Emily Gillespie Leave a Comment

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search engines and platforms, there is […]

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Filed Under: Content Marketing, Featured, Online Marketing, Search Marketing, SEO Tagged With: multimedia search, visual search, voice search

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

August 8, 2018 By Jillian Zavoda Leave a Comment

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]

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Filed Under: Content Marketing, Facebook, LinkedIn, Online Marketing, Social Media, Twitter

Transforming The Manufacturer-Distributor Relationship

August 2, 2018 By Mike Ulanski Leave a Comment

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because of […]

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Filed Under: Content Marketing, eCommerce, Featured, Uncategorized

A Beginners Guide on Facebook Stories

March 13, 2018 By Anna Casey Leave a Comment

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]

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Filed Under: Content Marketing, Facebook, Social Media Tagged With: facebook, Social Media, Social Media Marketing

6 Reasons Why You Should Use Video Marketing

March 12, 2018 By Paige Beach Leave a Comment

Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s SEO Search engines will automatically […]

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Filed Under: Content Marketing Tagged With: Content Marketing, video marketing

Tips for Creating New Content in 2018

February 13, 2018 By Taylor Meade Leave a Comment

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something else better? Take this with […]

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Filed Under: Blogging, Content Marketing, Featured Tagged With: content, content creation, infographic, SEO, video

Using Google Analytics Data to Shape Content Creation Efforts

October 4, 2017 By Lexi Korsok Leave a Comment

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you can do with it. So, […]

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Filed Under: Content Marketing, Featured, Google Analytics Tagged With: content, Data, Google analytics

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

September 22, 2017 By Taylor Meade Leave a Comment

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, are you able to use […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing World

CMWorld 2017: Let the Data Drive Your Stories

September 15, 2017 By Taylor Meade Leave a Comment

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and ROI. Why use data storytelling? […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing World

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