What is Segment Marketing?
Throughout the year, our brands offer featured Sections that align with events and magazine features of critical importance to the audience. These highly successful Segment Marketing sections are a way for advertisers to be a part of the story in an environment the audience knows and trusts. Advertisers can be precise and effective with their messaging, leading to better customer retention and higher conversion rates.
Segment Marketing spreads include both print and digital distribution with lead generation. When you purchase a full-page display ad, you will receive at no additional charge an adjoining editorial profile about your company and the opportunities it offers.
Key Features:
- Included editorial
- Inclusion in print and digital magazine
- Newsletter inclusion
- Table of Contents mention
- PDF download promoted and available on the website
- Download promoted in newsletter
If you are not familiar with these highly engaging sections, you’ll want to learn more. Each of our Food service, Retail, and Hospitality brands offers several segment marketing sections in 2025.
QSR
May: Beverage Solutions and Equipment
July: Restaurant Equipment & Technology
September: Restaurant Franchising Opportunities
FSR
May: Beverage Solutions and Equipment
July: Restaurant Equipment & Technology
September: Restaurant Franchising Opportunities
PMQ
May: Beverage Solutions and Equipment
August: Loyalty Programs and Rewards
CSD
May: Convenience Equipment and Technology
July: Packaged Beverages
November: The Tobacco Report
CRB
May: Technology
August: Furniture
November: Executive Search and Consulting
Contact your sales rep for details and rates.
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