Users Interests are Evolving, Stay Ahead by Offering Video
User attention and user interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of […]
How To Utilize Trends in the B2B World
Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Graphics Have an Impact: Engagement Rates on Social Media Tell You How
What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
Cause-Driven Marketing for Engineers
Consumers expect their favourite brands to not only take a stand on social issues, but to lead the way. Learn more about cause-driven marketing!
The Power of Video Marketing – Best Practices
Creating video content for engineers can be a powerful marketing tool. Learn more about some best practices for video content creation with this blog!
Which Forms of Content Should I Outsource?
Outsourcing can be a powerful tool for technical marketers. Learn more about what kinds of content creation you should consider outsourcing.
Using Reddit to Market to Engineers
Marketers to engineers should consider Reddit as another social media platform to reach their audience. Here is what you need to know about using Reddit!
Do I Need Marketing Automation? Here are the Signs…
Nearly one third of technical marketers are not using a marketing automation platform. Learn why these tools are so essential to growing revenues!
The Power of Video Marketing – Why it Works
Video marketing is taking the world by storm. Learn more about how this method is shaping digital marketing today, and why you should be using it!
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
Content Marketing in 2021
We surveyed technical marketers to understand how they are using content in 2021, and how their content strategies might have changed since the pandemic.
The Impact of COVID-19 on Technical Marketing: According to the Data
We surveyed technical marketers to better understand how the COVID-19 pandemic impacted them, and how it is shaping their strategies in 2021. Click here for more.
Pinterest Can Be the Next Step for B2B Marketers
Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity […]
5 Critical Areas of Focus for Better Email Marketing Results!
Email marketing is the most impactful and cost-effective tool marketers have at their disposal. Here are some great tips to help maximize your results.
B2B Marketing Trends Fueled by COVID-19
COVID-19 disrupted marketing strategies in every industry. Here are some trends we've identified as important as we look toward a post-pandemic future.
Collaborating With Engineers Part 6 – Writing Style, Tone, and Content
In this 6th and final part of our series, we offer a few tips and tricks on writing style, tone, and content for your next blog article or script.
Collaborating With Engineers Part 5 – The Fine Art of Editing
In this 5th part of our series, we discuss a few tips and tricks on how to edit first drafts of marketing content created by your engineering contributors.
The Importance of Supporting Engineering Education
Engineering education is critically important to our future. Read our Founder & CEO, Frank Baldesarra's thoughts on the importance of supporting it.
Collaborating With Engineers Part 4 – Collaboration Structures and Workflows
In "Collaborating with Engineers on Content Marketing - Part 4," we discuss the process and workflow options used to create great content with engineers.