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WTWH Marketing Lab

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Content Marketing

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

August 23, 2017 By Aly Ryan Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of tricks that you can use […]

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Filed Under: Content Marketing, Featured, Online Marketing, SEO, Web Tech

MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

August 22, 2017 By Mike Ulanski Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the usability, accessibility, and pleasure provided […]

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Filed Under: Content Marketing, HTML5, Online Marketing, Search Marketing, SEO, Web Metrics

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

August 18, 2017 By Aly Ryan Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]

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Filed Under: Content Marketing, Facebook, Online Marketing, Pinterest, Social Media, Twitter

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

August 16, 2017 By Aly Ryan Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content ideas on a regular basis […]

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Filed Under: Content Marketing, Online Marketing, Social Media

MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

August 15, 2017 By Mike Ulanski Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy talk at MozCon 2017, Rob […]

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Filed Under: Content Marketing, Featured, Online Marketing, Search Marketing, SEO, Web Metrics

MozCon 2017: Customer-Driven Copy That Converts

August 4, 2017 By Josh Breuler Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to action ✓, social proof ✓. […]

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Filed Under: Content Marketing, Search Marketing, SEO

Aligning Your Social Media Marketing To Your Business Goals

July 18, 2017 By Maddie Lippert Leave a Comment

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]

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Filed Under: Content Marketing, Facebook, Google+, LinkedIn, Online Marketing, Pinterest, Search Marketing, SEO, Social Media, Twitter

How to Photograph to Best Market Your Product

June 26, 2017 By Maddie Lippert Leave a Comment

Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera and lens: There are two […]

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Filed Under: Content Marketing, Online Marketing

How to Create Website Content with The Rule of 52

June 22, 2017 By Aly Ryan Leave a Comment

Content is the foundation of your website and a key tool in helping reach your company’s marketing objectives. If you’re struggling to create content for your website in the engineering industry, you’re not alone. Marketing teams are only so big and technical content can sometimes be difficult to produce. Engineers or product managers have the […]

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Filed Under: Content Marketing

How to Use Facebook Live at a Tradeshow

April 10, 2017 By Josh Breuler Leave a Comment

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try this at the next trade […]

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Filed Under: Content Marketing, Facebook, Social Media Tagged With: blog, content, facebook, Facebook Live, Social Media

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