MozCon 2017: Customer-Driven Copy That Converts
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
How to Photograph to Best Market Your Product
Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera […]
How to Create Website Content with The Rule of 52
Content is the foundation of your website and a key tool in helping reach your company’s marketing objectives. If you’re struggling to create content for your website in the engineering industry, you’re not alone. Marketing teams are only so big and technical content can sometimes be difficult to produce. Engineers […]
How to Use Facebook Live at a Tradeshow
Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try […]
Webinar: How to Grow Your Medtech Audience and Increase Engagement
Technologies in the medtech industry experience constant change so it’s no surprise that medtech marketing has its challenges. With a mix of medical professionals and engineers, one may have trouble targeting the right audience. Luckily, we are here to help. We’ll show you how to set yourself apart and […]
5 Blogging Tips for B2B Marketers
Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging. But where do you start? Use this list of 5 basic tips to enhance your blogging strategy. [bctt tweet=”Arguably, the best way to reach your potential customers and position your […]
Creating Compelling Video Content
Written by: John Hansel In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the […]
How a Dedicated Content Marketing Plan Can Drive Site Growth and Lead Generation
Marketing to engineers is not an easy task. With so many different channels, strategies and platforms, it can be overwhelming trying to figure out where to put your marketing efforts. Digital Marketing Specialist, Aly Ryan will show you how to effectively drive site traffic and get leads with […]
Five Reasons Why Your Business Needs a Blog
Whether you’re an industry leader or run a start-up company, your business needs a blog. I know you may be thinking that you don’t have time to write blogs and that there are more important things to do. That may be true, but the best thing about blogs is they […]
3 Easy Steps to Successful Content Marketing
As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we […]
Have You Looked at Your Google Analytics Lately?
When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
2017 B2B Manufacturing Content Marketing Research – the Inside Scoop
WTWH Media is proud to have participated in Content Marketing Institute’s latest research study. Check out the latest podcast from Manufacturing Marketing Institute as Host, Bruce McDuffee, and Special Guest, Lisa Murton Beets, from Content Marketing Institute talk about content marketing in the manufacturing space. For the past four years, Content […]
How to Turn Pins into Customers and Profit with Pinterest
Pinterest is great social media tool that should be utilized in your campaign for a couple reasons. First, it is a simple and easy-to-use platform to share your content and save you time. And who couldn’t benefit from some extra time to spend on other tasks? Second, it reaches a […]
7 Qualities of Successful Companies Using Content Marketing
Are you curious about what it take for your company to be successful in content marketing? Marcus Sheridan shared his expertise on the subject at Social Media Marketing World 2016. Marcus Sheridan is one of the top thought-leaders in the digital sales and marketing industry. He owned a swimming pool […]
5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]
#NicheEventFest – Event Marketing
During my first session at #NicheEventFest Dana Teague spoke about event marketing. Dana Teague oversees Informa, Global Exhibitions’ Design Group which includes Surfaces, StonExpo, TileExpo, Dwell on Design Los Angeles and Dwell on Design New York – all leading events in their industries. She currently serves on the board of the […]
INBOUND15: The Intersection of Content & Social Media
Sonia Simone is the co-founder and Chief Content Officer at Copyblogger. Sonia writes about marketing, entrepreneurship, and the importance of creating better customer relationships. Sonia emphasizes the importance of giving your customers the greater voice in your business and always creating remarkable content. Her presentation, The Intersection of Content & Social […]
#SMMW15: The Secret Sauce in Your Content Barbecue
Ann Handley is the author of the book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, she is […]