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Visual Experience Through Video
  • February 18, 2022
  • Matt Kulkin
  • 0 Comments
  • 2518 Views
  • 1 Likes

Users Interests are Evolving, Stay Ahead by Offering Video

User attention and user interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of […]
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  • February 16, 2022
  • Frankie Barrett
  • 0 Comments
  • 1764 Views
  • 0 Likes

How To Utilize Trends in the B2B World

­­­Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
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  • February 15, 2022
  • WTWH Editor
  • 0 Comments
  • 2469 Views
  • 0 Likes

Simple Solutions for Storytelling

In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
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  • February 15, 2022
  • Calla Motsis
  • 0 Comments
  • 2707 Views
  • 0 Likes

Graphics Have an Impact: Engagement Rates on Social Media Tell You How

What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
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  • February 7, 2022
  • Adrian Nash
  • 0 Comments
  • 327 Views
  • 0 Likes

Cause-Driven Marketing for Engineers

Consumers expect their favourite brands to not only take a stand on social issues, but to lead the way. Learn more about cause-driven marketing!
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  • January 25, 2022
  • Kosta Constantakis
  • 0 Comments
  • 268 Views
  • 0 Likes

The Power of Video Marketing – Best Practices

Creating video content for engineers can be a powerful marketing tool. Learn more about some best practices for video content creation with this blog!
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  • January 10, 2022
  • Adrian Nash
  • 0 Comments
  • 267 Views
  • 0 Likes

Which Forms of Content Should I Outsource?

Outsourcing can be a powerful tool for technical marketers. Learn more about what kinds of content creation you should consider outsourcing.
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  • November 22, 2021
  • Adrian Nash
  • 0 Comments
  • 688 Views
  • 0 Likes

Using Reddit to Market to Engineers

Marketers to engineers should consider Reddit as another social media platform to reach their audience. Here is what you need to know about using Reddit!
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  • October 19, 2021
  • Adrian Nash
  • 0 Comments
  • 532 Views
  • 0 Likes

Do I Need Marketing Automation? Here are the Signs…

Nearly one third of technical marketers are not using a marketing automation platform. Learn why these tools are so essential to growing revenues!
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  • September 28, 2021
  • Kosta Constantakis
  • 0 Comments
  • 214 Views
  • 0 Likes

The Power of Video Marketing – Why it Works

Video marketing is taking the world by storm. Learn more about how this method is shaping digital marketing today, and why you should be using it!
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Video Promotion for Marketing
  • September 21, 2021
  • Matt Kulkin
  • 0 Comments
  • 2317 Views
  • 1 Likes

Promoting Through Video on Social Media

For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
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  • September 8, 2021
  • Adrian Nash
  • 0 Comments
  • 186 Views
  • 0 Likes

Content Marketing in 2021

We surveyed technical marketers to understand how they are using content in 2021, and how their content strategies might have changed since the pandemic.
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  • August 9, 2021
  • Adrian Nash
  • 0 Comments
  • 255 Views
  • 0 Likes

The Impact of COVID-19 on Technical Marketing: According to the Data

We surveyed technical marketers to better understand how the COVID-19 pandemic impacted them, and how it is shaping their strategies in 2021. Click here for more.
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  • June 11, 2021
  • Frankie Barrett
  • 0 Comments
  • 1838 Views
  • 0 Likes

Pinterest Can Be the Next Step for B2B Marketers

Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity […]
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  • March 2, 2021
  • Adrian Nash
  • 0 Comments
  • 251 Views
  • 0 Likes

5 Critical Areas of Focus for Better Email Marketing Results!

Email marketing is the most impactful and cost-effective tool marketers have at their disposal. Here are some great tips to help maximize your results.
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  • February 10, 2021
  • Adrian Nash
  • 0 Comments
  • 238 Views
  • 0 Likes

B2B Marketing Trends Fueled by COVID-19

COVID-19 disrupted marketing strategies in every industry. Here are some trends we've identified as important as we look toward a post-pandemic future.
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  • January 1, 2021
  • Roopinder Tara
  • 0 Comments
  • 218 Views
  • 0 Likes

Collaborating With Engineers Part 6 – Writing Style, Tone, and Content

In this 6th and final part of our series, we offer a few tips and tricks on writing style, tone, and content for your next blog article or script.
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  • December 3, 2020
  • Roopinder Tara
  • 0 Comments
  • 143 Views
  • 0 Likes

Collaborating With Engineers Part 5 – The Fine Art of Editing

In this 5th part of our series, we discuss a few tips and tricks on how to edit first drafts of marketing content created by your engineering contributors.
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  • November 17, 2020
  • Frank Baldesarra
  • 0 Comments
  • 196 Views
  • 0 Likes

The Importance of Supporting Engineering Education

Engineering education is critically important to our future. Read our Founder & CEO, Frank Baldesarra's thoughts on the importance of supporting it.
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  • November 10, 2020
  • Roopinder Tara
  • 0 Comments
  • 143 Views
  • 0 Likes

Collaborating With Engineers Part 4 – Collaboration Structures and Workflows

In "Collaborating with Engineers on Content Marketing - Part 4," we discuss the process and workflow options used to create great content with engineers.
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