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  • August 22, 2017
  • Mike Ulanski
  • 0 Comments
  • 325 Views
  • 0 Likes

MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
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  • August 18, 2017
  • Aly Ryan
  • 0 Comments
  • 487 Views
  • 0 Likes

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
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  • August 16, 2017
  • Aly Ryan
  • 0 Comments
  • 366 Views
  • 0 Likes

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]
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  • August 15, 2017
  • Mike Ulanski
  • 0 Comments
  • 381 Views
  • 0 Likes

MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
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  • August 4, 2017
  • Josh Breuler
  • 0 Comments
  • 294 Views
  • 0 Likes

MozCon 2017: Customer-Driven Copy That Converts

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to […]
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  • July 18, 2017
  • Maddie Lippert
  • 0 Comments
  • 2026 Views
  • 0 Likes

Aligning Your Social Media Marketing To Your Business Goals

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
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  • June 26, 2017
  • Maddie Lippert
  • 0 Comments
  • 304 Views
  • 0 Likes

How to Photograph to Best Market Your Product

Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera […]
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  • June 22, 2017
  • Aly Ryan
  • 0 Comments
  • 249 Views
  • 0 Likes

How to Create Website Content with The Rule of 52

Content is the foundation of your website and a key tool in helping reach your company’s marketing objectives. If you’re struggling to create content for your website in the engineering industry, you’re not alone. Marketing teams are only so big and technical content can sometimes be difficult to produce. Engineers […]
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  • April 10, 2017
  • Josh Breuler
  • 0 Comments
  • 347 Views
  • 0 Likes

How to Use Facebook Live at a Tradeshow

Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try […]
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  • March 29, 2017
  • Stacy Combest
  • 0 Comments
  • 267 Views
  • 0 Likes

Webinar: How to Grow Your Medtech Audience and Increase Engagement

    Technologies in the medtech industry experience constant change so it’s no surprise that medtech marketing has its challenges. With a mix of medical professionals and engineers, one may have trouble targeting the right audience. Luckily, we are here to help. We’ll show you how to set yourself apart and […]
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  • March 10, 2017
  • jgarrett
  • 0 Comments
  • 387 Views
  • 0 Likes

5 Blogging Tips for B2B Marketers

Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging. But where do you start? Use this list of 5 basic tips to enhance your blogging strategy. [bctt tweet=”Arguably, the best way to reach your potential customers and position your […]
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  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 332 Views
  • 0 Likes

Creating Compelling Video Content

Written by: John Hansel In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the […]
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  • March 7, 2017
  • Aly Ryan
  • 0 Comments
  • 441 Views
  • 0 Likes

How a Dedicated Content Marketing Plan Can Drive Site Growth and Lead Generation

    Marketing to engineers is not an easy task. With so many different channels, strategies and platforms, it can be overwhelming trying to figure out where to put your marketing efforts. Digital Marketing Specialist, Aly Ryan will show you how to effectively drive site traffic and get leads with […]
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  • February 27, 2017
  • Nic Abraham
  • 0 Comments
  • 431 Views
  • 0 Likes

Five Reasons Why Your Business Needs a Blog

Whether you’re an industry leader or run a start-up company, your business needs a blog. I know you may be thinking that you don’t have time to write blogs and that there are more important things to do. That may be true, but the best thing about blogs is they […]
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  • January 19, 2017
  • Kelsey Ferrante
  • 0 Comments
  • 1297 Views
  • 1 Likes

3 Easy Steps to Successful Content Marketing

As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we […]
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  • January 11, 2017
  • Josh Breuler
  • 0 Comments
  • 309 Views
  • 0 Likes

Have You Looked at Your Google Analytics Lately?

When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
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  • January 10, 2017
  • Aly Ryan
  • 0 Comments
  • 727 Views
  • 0 Likes

SEO Basics: What You Need to Know

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
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  • December 8, 2016
  • Aly Ryan
  • 0 Comments
  • 259 Views
  • 0 Likes

2017 B2B Manufacturing Content Marketing Research – the Inside Scoop

WTWH Media is proud to have participated in Content Marketing Institute’s latest research study. Check out the latest podcast from Manufacturing Marketing Institute as Host, Bruce McDuffee, and Special Guest, Lisa Murton Beets, from Content Marketing Institute talk about content marketing in the manufacturing space. For the past four years, Content […]
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  • May 2, 2016
  • Kelsey Ferrante
  • 0 Comments
  • 343 Views
  • 0 Likes

How to Turn Pins into Customers and Profit with Pinterest

Pinterest is great social media tool that should be utilized in your campaign for a couple reasons. First, it is a simple and easy-to-use platform to share your content and save you time. And who couldn’t benefit from some extra time to spend on other tasks? Second, it reaches a […]
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  • April 26, 2016
  • Kelsey Ferrante
  • 1 Comment
  • 594 Views
  • 0 Likes

7 Qualities of Successful Companies Using Content Marketing

Are you curious about what it take for your company to be successful in content marketing? Marcus Sheridan shared his expertise on the subject at Social Media Marketing World 2016. Marcus Sheridan is one of the top thought-leaders in the digital sales and marketing industry. He owned a swimming pool […]
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