Answering the What, Why and How of B2B Marketing
In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]
Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn”
“A lot of B2B brands are scared to not create informative content… they are scared to take a leap into posts and content that aren’t focused on sharing information. That’s why we are having this conversation today; B2B brands need to take a leap into informative content that makes their […]
The Benefits of A/B Testing Your Content
If there is one thing we know as marketers, it’s that posting content is purposeful. Every post sent out on social media has a strategized and thought-through end goal. However, how do you know what resonates with your audience for these posts to perform well? Answer: A/B testing content. What […]
How To Utilize Trends in the B2B World
Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
3 Reasons Hashtags Should Be Included in Your Content
From Facebook in 2004, Twitter in 2006 and Instagram in 2010, the use of the hashtag grew quickly across all three major platforms. Hashtag popularity began to pick up on the internet around 2009 and now is a key factor in marketing techniques today. Hashtags developed from inside jokes among […]
Pinterest Can Be the Next Step for B2B Marketers
Pinterest is labeled as a social media platform. However, with other platforms like TikTok rising quickly, Pinterest can be better described as a search engine platform. In the B2B space, Pinterest is an opportunity to cross-post and grow your brands. Pinterest has shared new insights into their user search activity […]
How Content Calendars Can Elevate Your Social Media
Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want […]