For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your brand: video. Promoting through video […]
Twitter “Fleets” Are Coming. What You Need to Know
One of the last major social platforms to join the Stories club, Twitter announced their latest feature, Fleets. Fleets will allow Twitter users to post text, photos, and videos that will disappear after 24 hours. Like Snapchat, Facebook, and Instagram Stories, when a Fleet is shared, it will appear at the top of the Twitter […]
Why Less Can Be More On Your Social Media Accounts
While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, it can be tempting to […]
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do they mean for your business? […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social efforts, it is essential to […]
How to Optimize Your Twitter Schedule
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying to create engagement with your specific target audience due to the huge flow of tweets that come across each user’s screen. To help marketers better understand their followers and Twitter’s […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here are a few tips to […]
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media platforms to have. Live streaming […]
Four Tools You Can Use to Analyze Your Twitter Data
Twitter is used by businesses to communicate with their customers, view what’s trending around the world, and identify their audience. Twitter’s analytics provide an easy way to see the activity of your tweets and audience demographics. If your business wants to analyze more specific data about your Twitter, the following tools will help you do […]
Social Media Engagement: What Is It and How Do I Improve It?
Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]
