9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
How to See How Many Fake Twitter Followers You Have
In a social media age where you can be judged at how many Twitter followers you have, many sites such as buytwitterfollowers.org have sprung up offering you a cheap and easy way to build your following. But, buyer beware as a new web app from StatusPeople uncovers how many fake followers you […]
How To See Klout Scores In Twitter
Klout, the popular site for measuring a person’s online social media influence, released a Chrome extension that allows you to view people’s Klout score within the Twitter interface. The extension adds a persons Klout score within their tweet when looking at your Twitter timeline. This is a great tools for all you […]
One Hashtag Can Go A Long Way
The picture below is the reason one of our three publications, Solar Power World, was the first to break the news that General Motors would be joining Solar Energy Industries Association (SEIA). (Tweet this) We were attending PV America in Philadelphia in which I attended to learn more about the […]
Social Media Statistics Recap for 2012
2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
Top 10 Reasons Why People Unfollow You On Twitter
This is a post that is well-overdue and I need to get it off of my chest. I’m very selective with who I follow on Twitter, I don’t want my feed cluttered with junk that I don’t care about. The following points are the top 10 reasons why I unfollow […]
Social Media Channel Graphics Requirements and Dimensions
Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels) Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
How to Get More Twitter Followers Organically – Twitter for Business 101
Part 5 of 5 in a series of blog posts on how to use Twitter for business. This post covers easy ways to promote your Twitter handle and get more followers. More often than not, the first question I hear about Twitter is “How do I get more followers?” I […]
How to Get More Retweets – Twitter for Business 101
Part 4 of 5 in a series of blog posts on how to use Twitter for business. This post covers effective ways to get more retweets and spread your Twitter message. Isn’t the point of SOCIAL media to invoke a SOCIAL network of interconnected people and help spread your message like wildfire outside […]
Five Easy Steps To Engage Your Audience – Twitter for Business 101
Part 3 of 5 in a series of blog posts on how to use Twitter for business. This post covers five easy steps to engage your audience. The right content converts people into customers, and turns customers into advocates. Every marketer dreams of being able to engage with their target audience […]
17 Must-Know Twitter Search Tricks for Marketers
Twitter is an invaluable tool for marketers. It is an amazing resource to get unsolicited and candid feedback about your company/product, as well as respond to situations that can be easily fixed. However, your tool is only as good as you know how to use it. Here are 17 Twitter […]
How to Customize Your Twitter Profile – Twitter for Business 101
Part 2 of 5 in a series of blog posts on how to use Twitter for business. This post covers how to properly customize your profile for your business. Your Twitter profile is essentially your home page on Twitter. If you fail to customize and brand your Twitter profile, you’re […]
What Is A Tweet? – Twitter for Business 101
Part 1 of 5 in a series of blog posts on how to use Twitter for business. This post covers what is a tweet and explains its many parts. Tweets are the building blocks of your communications on Twitter. You’ll be surprised by how much you can say with 140 […]
30 Must-Know Twitter Abbreviations and Acronyms
If you’re new to Twitter (heck, even if you’re a veteran), the number of acronyms people use on the popular social media channel is astonishing. People regularly use and create new acronyms and abbreviations on Twitter because of the 140-character limit. I have compiled a list of what I believe […]
70% of Complaints on Social Media are Ingnored, Study Says
When customers aren’t happy with a brand or product, you can bet your money that they will tell someone about it. Thanks to the social media boom, consumers now have an easily-accessible and seamless way to let the company know about their gripes. You would assume that companies leverage social […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]