4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates […]
Twitter Changes to 280 Characters: Pros and Cons
Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 […]
How To Create and Use Twitter Moments for Business
Twitter has become one of the most influential social media platforms available. It is also a top tool that marketers use to promote marketing material, events and products. If you use Twitter frequently, you’ve probably heard about Twitter Moments. If you haven’t, here are step by step instructions to create […]
MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
How to Tailor Your Content for Twitter, Facebook and LinkedIn
There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for […]
Maximize Social Efforts with Twitter Analytics
The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets […]
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although […]
INBOUND15: How to Effectively Use Twitter to Elevate Your Marketing Strategy
Michael Griffin is a Senior Implementation Specialist at HubSpot. He is named as one of the Next Generation of PR Pros: 24 Young PR Pros to Watch by Arik Hanson. In recent years, Twitter has become crucial to a successful marketing strategy. Twitter not only supports content, but helps engage […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a […]