The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets of data about your online […]
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although the idea behind a hashtag […]
INBOUND15: How to Effectively Use Twitter to Elevate Your Marketing Strategy
Michael Griffin is a Senior Implementation Specialist at HubSpot. He is named as one of the Next Generation of PR Pros: 24 Young PR Pros to Watch by Arik Hanson. In recent years, Twitter has become crucial to a successful marketing strategy. Twitter not only supports content, but helps engage with customers and generates new […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
Social Media Basics: How to Create the Perfect Tweet
It might sound crazy but there really is a formula to create the perfect tweet, luckily it’s not actually a top secret formula. Keep the following tips in mind to create the perfect tweet and increase engagement! Includes a Shortened URL: The most important part of a tweet is the URL; this will enable customers to […]
Social Media Marketing World: What Did We Learn?
Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A lot. Social media marketing is […]
#SMMW15: Advanced Twitter for Business: Strategies to Grow Community, Generate Leads and Drive Sales
Pam Moore is the CEO and founder of Marketing Nutz, a full service experiential social brand, conversion optimization and digital marketing agency. Pam is ranked by Forbes as a Top 10 (#5) Social Media Woman and Top 10 Social Media Power Influencer. Pam emphasizes that what you do off Twitter is as important as […]
#SMMW15: The Power of Twitter: 140 Characters Can Make or Break Your Brand
Joel Comm: Joel is the co-author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, online video, iPhone apps, software development, internet marketing, podcasting, content creation, […]
Google and Twitter Partner Up, Again
Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute engine, ultimately taking the extra […]
Twitter Best Practices
Having a Social Media Marketing Plan for Twitter is important for all companies/brands. Here are some of the best practices to engage your audience more successfully: Listen and observe – Learn what other businesses are doing on Twitter and develop a content marketing strategy based on your company/brands. You can find competitors and view conversations using search.twitter.com. […]
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