WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • September 15, 2015
  • WTWH Editor
  • 0 Comments
  • 638 Views
  • 0 Likes
  • Online Marketing, Twitter

INBOUND15: How to Effectively Use Twitter to Elevate Your Marketing Strategy

Michael Griffin is a Senior Implementation Specialist at HubSpot. He is named as one of the Next Generation of PR Pros: 24 Young PR Pros to Watch by Arik Hanson. In recent years, Twitter has become crucial to a successful marketing strategy. Twitter not only supports content, but helps engage with customers and generates new leads. Michael Griffin

In his presentation How to Effectively Use Twitter to Elevate your Marketing Strategy, Michael highlighted some really interesting Twitter statistics.

Here are a few tips to elevate your marketing strategy on Twitter: 

  • The most active times on Twitter are 12 pm, 5pm, 6pm. Post accordingly! 
  • For B2B companies weekdays show 14% more engagement than on weekends
  • Always engage with customers in a timely, relevant fashion.
  • When trying to understand what matters most, look at buyer personas.
  • Pay attention and monitor conversations, because what people say could affect your brand’s reputation.
  • Responding to tweets isn’t always easy but it’s important to do so.

Twitter statistics to keep in mind:

  • There are 302 million active users on Twitter
  • Active users on mobile 80%
  • 68% are replies, 26% regular tweets, 6% retweets
  • 66.7% of all public brand mentions on social media happen on twitter
  • Most tweeted events of 2015 were The Grammy’s, SNL 40th Anniversary and the Superbowl

Follow Lexi at Lexi_WTWH for social media marketing news and updates.

 

Tags:
inbound15
Prev PostINBOUND15: The Intersection of Content & Social Media
Next PostNew survey on how engineers find information
Related Posts
  • Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers March 10, 2025
  • Demo Day is a great way to build buzz and reach our audiences.
    Maximize Your Demo Day Impact: Five Key Strategies February 27, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy