#SMMW15: Advanced Twitter for Business: Strategies to Grow Community, Generate Leads and Drive Sales
Pam Moore is the CEO and founder of Marketing Nutz, a full service experiential social brand, conversion optimization and digital marketing agency. Pam is ranked by Forbes as a Top 10 (#5) Social Media Woman and Top 10 Social Media Power Influencer.
Pam emphasizes that what you do off Twitter is as important as what you do on Twitter. The success of your company’s page is not dependent on you, your links, obtaining followers, or the numbers; instead, it is about inspiring, entertaining, and delighting your audience. It’s about mindset. You are the media. You are the brand.
People don’t buy things, they join things. So, humanize your social media marketing. Pam says, don’t start with technology, but rather use her POST strategy. Think people first, then come up with your marketing objectives, followed by strategy, then technology.
Looking for new social media marketing tools? Look no further:
- Sprout Social
- Simply Measured
- Google Analytics
Follow Nicole at @WTWH_Nicole for social media marketing news and updates.