Social Media Basics: How to Create the Perfect Tweet

It might sound crazy but there really is a formula to create the perfect tweet, luckily it’s not actually a top secret formula. Keep the following tips in mind to create the perfect tweet and increase engagement!

Includes a Shortened URL: The most important part of a tweet is the URL; this will enable customers to easily read the interesting article you are sharing, watch your latest product spotlight video or learn more about your products. Make it easy for customers to follow up on a call-to-action by giving them the direct link they need. Not only is it important to include a link in every tweet; it is crucial to include a shortened URL. This is necessary for several reasons: it is not only aesthetically pleasing but makes a tweet easier to read.

Eye-Catching Photo or Video: A tweet with a photo or video will have better engagement than the same tweet without a visual aid. Be sure to use a high-resolution photo that is relevant.

RELEVANT Hashtag: A mistake some companies make when getting started on social media is trying to hard to be part of the trending hashtags. Be yourself and only use hashtags that are relevant to your company or industry. An exception to this rule is easy to engage in hashtags such as holidays or events. Hashtags are usually added to the end of a tweet but if it is possible to work the hashtag into your actual tweet this will save characters and ensure tweets aren’t redundant.

Respect the Length: As if the 140-character limit for a tweet isn’t hard enough to follow already, it is even better if a tweet is well under that. Not only are shorter tweets straight to the point and easier to read, but there is an added bonus. By keeping a tweet to 120 characters or less, others will have room to add their own commentary and will be more likely to retweet.

Proper grammar, Spelling AND punctuation. It should be obvious to use proper grammar and spelling on Twitter but it might be surprising that tweets should also use proper punctuation given the tight character limit. Punctuation makes a tweet easier to read and more professional, these are aspects that make a tweet more likely to be shared. Punctuation can also be used to make tweets easier to follow by using arrows to help a link to an article stand out better.

Gives Credit and Engages: An easy way to increase engagement which can be overlooked, is to always give credit when sharing interesting articles or tweets. When sharing articles always look for a hashtag to include in your tweet to give credit to the original source.