WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • April 15, 2015
  • WTWH Editor
  • 0 Comments
  • 755 Views
  • 0 Likes
  • Social Media, Uncategorized

#MediaCLE: How STACK Media Built a Video Empire

On April 15, three of the most successful digital media companies in Northeast Ohio came together to help the media professionals of tomorrow. Stack Media, WTWH Media and Content Marketing Institute partnered to bring students and young professionals together for #MediaCLE.

#MediaCLE was designed for young marketers, journalists, designers and business professionals to see the opportunities in Northeast Ohio Media. The organizers believe that Northeast Ohio is the prime spot to develop a media company, where a rich history of publishing and ample new media talent are creating a rare opportunity for entrepreneurs and professionals seeking a future in media.mediaclelogo

Chad Zimmerman, Co-Founder of STACK Media, spoke on building a video empire. Chad not only recognized the need for empowering future athletes – he experienced the need first-hand in high school, and throughout college. Once the need was determined, Chad set out for the solution. He leveraged his college network, including professors and fellow classmates, and was able to develop and launch STACK Media in Cleveland.

Since its beginnnings, STACK has grown into a digital content powerhouse, pulling 15+ million unique visitors per month. In his pursuits, Chad and his STACk team have continued to provide solutions to student athletes’ problems.

What did we learn?

  • Great content is essentially worthless if no one sees it – utilize your social channels and find the eyeballs!
  • Content discovery is critical for success and search is still a key driver of traffic for ALL publishers.
  • Be mobile friendly – it’s the only way to survive online, especially with new, younger audiences.
  • Know how to market – digital marketing is your friend.
  • Video is critical to success because it is at the core of all content opportunities and experiences.
  • Spend time on your headlines.

IMPORTANT: Writers need to be directors and video producers to create multimedia packages!

 

Follow Nicole on Twitter: @WTWH_Nicole.

Prev Post#MediaCLE: 6 Steps to Building a Media Powerhouse from Scratch
Next PostA Framework for Deciding What to Say in Technology Marketing to Engineers
Related Posts
  • Tips for Getting More Out of Your Webinars May 21, 2025
  • Marketing Momentum: How to Stay Ahead Before the Summer Slowdown May 20, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy