WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 2979 Views
  • 0 Likes
  • Facebook, Pinterest, Social Media, Twitter

The Hashtag: What is it and How Do I Use it?

A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users.

The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more.

Although the idea behind a hashtag is simple, the tool has evolved over the years to allow results to be filtered by geographical locations and by trending topics, which is commonly seen on Twitter.

With some basic knowledge in mind, here’s a list of Do’s and Don’t’s of using a hashtag in your next social media post:

DO

  1. Think of the purpose of your post. If you’re sharing about a product, hashtag the product. If you’re following along with a trend, hashtag the topic in the post.
  2. Think of the platform you’re posting on. Although most social channels these days use hashtags, some, like Twitter and Instagram are most receptive to hashtag use than others. For example, we do not recommend using hashtags on LinkedIn.
  3. Integrate them into your next marketing campaign by including them on marketing materials.
  4. Use for trade show promotion. See if the trade show you’ll be attending, or hosting, has a hashtag. Join along with the conversation using the designated hashtag to build a presence prior to the event. While at the event, live tweet or post on different social media platforms using the hashtag. This way others who aren’t attending can look at you as an influencer, and those attending can add or respond to what you’ve posted.

DON’T

  1. Use multiple hashtags in one post. Studies show that two per post is plenty.
  2. Overthink it. Hashtags are there to supplement the content. But if the other text of the post isn’t strong, the hashtag may not be effective.

 

Prev PostTop 5 Trends for Engineering Marketers in 2017
Next PostCreating Compelling Video Content
Related Posts
  • Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers March 10, 2025
  • Romance Isn’t Dead — But Bad Marketing Might Be February 13, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2024 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy