WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 779 Views
  • 0 Likes
  • Content Marketing, Video Tech

Creating Compelling Video Content

Written by: John Hansel

In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the best video is delivered, but first, here are some important guidelines to keep in mind:

  • The content must be interesting to be successful. Imagine yourself as the viewer. Will the subject matter keep you interested enough to watch the video in its entirety? Make sure the video has a clear and concise message.
  • Determine the right video type. There are various types of videos including tutorials (how-to), product demonstrations, educational explanations, company profiles, interviews, and product releases. Any of these can take place in studio, on-location at a company, or in a trade show booth.
  • Videos featuring real-world applications are always more interesting than ones with a static product. For example, showing a product being used in motion is more exciting than showing one that is sitting on a table.
  • Speakers featured on camera should be animated and have personality. Make sure the speaker is experienced, knowledgeable, and most of all, comfortable enough to represent your company.
  • Videos should be short, ideally 2-3 minutes. Analytics show viewers quickly stop watching a video after the first 60 seconds or sometimes even the first few seconds, so again, make sure the content is as engaging as possible. Complicated processes or in-depth product explanations can be split into a series of videos rather than compressed into one long video.

For more information about our video production services, click here.

Prev PostThe Hashtag: What is it and How Do I Use it?
Next Post5 Blogging Tips for B2B Marketers
Related Posts
  • What is Segment Marketing? March 19, 2025
  • Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers March 10, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy