WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Fluid Power World
      • R&D World Media
      • Robotics Network
    • Life Sciences
      • Medical
      • Pharmaceutical Network
    • Retail | Hospitality | Food Service
      • Club + Resort Business
      • CStore Decisions
      • FSR Media Guide
      • QSR Media Guide
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Submissions
    • Print Ad Specs
    • Print Portal User Registration
  • Resources
    • AI for Marketing
    • Subscribe to Our Newsletter
    • Webinars
  • Contact Us
    • Company Directory
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • March 10, 2017
  • jgarrett
  • 0 Comments
  • 352 Views
  • 0 Likes
  • Blogging, Content Marketing

5 Blogging Tips for B2B Marketers

Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging. But where do you start? Use this list of 5 basic tips to enhance your blogging strategy.

[bctt tweet=”Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging.” username=”Janae_WTWH”]

Create dynamic, diversified content.

  • Blog posts shouldn’t just be words on a page. Incorporate relevant photos and videos related to the topic. Use original graphics, and create listicles, infographics, slideshows, etc.

Keep it consistent.

  • Keep your logo and tone like other marketing channels, websites and mobile apps. Always include social media links in your blog posts.

Reduce, reuse, and recycle content.

  • Transform older material cycle in material in new ways. Like creating an old popular article into a video, infographic, webinar, photo gallery, etc. Don’t assume that the first time you publish a post, everyone in your intended audience will see it. When reposting material use different dates and times.
[bctt tweet=”Reduce, reuse, and recycle content.” username=”Janae_WTWH”]

Optimize your blog content with SEO tactics.

  • This will allow your page to receive organic search traffic. Simply review your keywords and title tags to decide where changes can be made. These changes push your site closer to the first few search results in a search engine results page.

Keep your audience in mind.

  • Remember to watch your tone and voice when you create blog content. Most businesses create their own friendly and informative tone. There are times to add a funny tone but use discretion.

Leave a comment below for any other great tips you know or your experience in trying any of the methods mentioned. Happy Blogging!

Share
Prev PostCreating Compelling Video Content
Next PostWhat is Display Ad Retargeting and How Does it Work?
Related Posts
  • User Behavior and User Experience
    How to Optimize for User Behavior and User Experience March 3, 2023
  • Marketing clutter papers busy
    Make Yourself Noticeable in a World of Marketing Clutter March 2, 2023

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
Copyright © 2023 · WTWH Media, LLC. All Rights Reserved | Privacy Policy