• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

WTWH Marketing Lab

B2B Marketing, content marketing, online advertising, lead generation, SEO/SEM

WTWH Brands
  • Posts
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
      • Webinars
    • WTWH News
  • Media Guides
    • Club + Resort Business
    • CStore Decisions
    • Design World
    • EE World Online
    • Fluid Power World
    • MedTech / Life Sciences
    • R&D World
    • Robotics Network
    • Solar Power World
    • Windpower Engineering & Development
  • Print Ad Submissions
  • Ad Specs
    • Expandable Online Display
    • Digital Editions
    • PRINT AD SPECS
    • Sponsored Content and Native Content Specifications
  • Webinars
  • Contact Us
    • About
    • Job Opportunities
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal

3 Insanely Easy Ways To Make Your Blog Posts More Interactive

February 28, 2014 By Lance Brown Leave a Comment

Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies.

As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and increase your time on site.

Golden nugget
Sometimes, if you write a golden nugget, you need to take the extra step to get people to share it.
1) Add “Tweet This” Links to Your Golden Nuggets

Every blog post you write generally has a few really good one-liners or “golden nuggets” of information that they hope people will take away with them.

In fact, you probably hope that they take that message and spread it to other people, so why not make it easy for them to do so? (Tweet this…see what I did there? 😉 )

How to do it:

All it is, is a simply hyperlink. You’ll need a certain URL to make it work, but it’s really easy, and I’ve even done the work for you.

https://twitter.com/intent/tweet?text=TYPE YOUR GOLDEN NUGGET HERE http://short.url.here via @YOURHANDLE

Feel free to copy and take that URL wherever you need to, but don’t forget to change out the parts that are underlined. 

(Note: You may have to save your post as a draft before you publish it in order to get the URL, then go back to the tweet and put in the shortened URL)

Now, all you have to do is put a “(Tweet this)” after your golden nugget and hyperlink those two words with the link above.

2) Point Readers to Content That They May Be Interested In With A “See Also”
Mashable Screenshot
Mashable does a great job at keeping readers on its site by suggesting articles they might be interested in right within the article they’re currently reading.

I first noticed this trend on Mashable when I would find myself reading post after post without realizing that I was falling into Mashable’s trap. Calling it a “trap” is kind of harsh and isn’t entirely accurate whereas the word “trap” has a negative connotation.

In almost every single post on Mashable, you’ll find somewhere in the middle of the text a phrase in bold that says “SEE ALSO: [Title Of Related Post]” that is hyperlinked to an article that might tickle my fancy.

The suggested articles don’t always have to directly relate to the article that you’re reading, but what Mashable does well is answer the question “If someone is reading this article, what else are they likely to enjoy?”. (Tweet this)

SEE ALSO: 5 Easy Steps to Engage Your Audience on Twitter – Twitter for Business 101

For example, If someone is reading a satirical article, chances are they’re interested in reading another humorous or entertaining article; if Solar Joe is reading a tutorial article on how to install solar panels, maybe he’d enjoy an article on how much solar panels cost; or, if Engineer Jane is reading about the latest update on a CAD program, perhaps she’d also like to see your post on the “Ten Worst CAD Designs Ever Created”, etc.

3) Add Media To Your Posts as “Bonus” Content

When applicable, another great practice to create engaging posts to add “bonus” content such as a video, white paper, or presentation. There are plenty of free tools that make this easy to do, the most obvious being YouTube and SlideShare.

Both YouTube and SlideShare have the ability to embed your content directly within your post (if you don’t know how to embed a YouTube video, click HERE). SlideShare is a fantastic tool and probably one of the most under-utilized in business (Agree? Tweet it). You can not only upload PowerPoint presentations to SlideShare, but you can also upload pdf’s, white papers, and even videos.

SEE ALSO: 8 Reasons Why SlideShare is Important for Social Media Marketing

When you add your “bonus” content at the bottom of a post, you can even put a hyperlink to another article that is related to that video or presentation.

I hope this has been helpful! What ideas do you use to make your posts more engaging and interactive? Let me know in the comments.

BONUS: Marketing Tools for Component Manufacturers

Marketing Tools for Component Manufacturers from WTWH Media

-Lance Brown

Share

Filed Under: Blogging, SlideShare, Social Media, Twitter Tagged With: blogging, SlideShare, twitter, YouTube

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

LEADERSHIP 2021 SUBMISSION FORMS

  • 2021 Fluid Power World Leadership Profile Upload page.
  • 2021 Design World Leadership Profile Upload page.
  • 2021 Windpower Engineering & Development Leadership Profile Upload page.
  • 2021 Solar Power World Leadership Profile Upload page.
  • 2021 Medical Design & Outsourcing Leadership Profile Upload page.

WTWH on the Inc. 5000 list – 10 Years Running

Learn More About AI For Marketing

NEWSLETTER SIGNUP

Latest

FriendShip Kitchen Awarded Safe Shop Assured Certification

The Ohio-based convenience retailer is the first in the United States to be certified for its commitment to essential store … [Read More...] about FriendShip Kitchen Awarded Safe Shop Assured Certification

Safe Shop Assured

New Safe Shop Program Provides Retailers with Third-Party Certification of Commitments to Safety

Run by a diverse independent board of retailers, suppliers, and industry experts, Safe Shop Assured certification helps … [Read More...] about New Safe Shop Program Provides Retailers with Third-Party Certification of Commitments to Safety

WTWH Media on the Inc. 5000 List 10 Times Running

WTWH Media Ranked Number 4632 overall, 67% 3 year growth and on the list for ten consecutive years We're very pleased that … [Read More...] about WTWH Media on the Inc. 5000 List 10 Times Running


  • Design Engineering
  • Electronics Engineering
  • Fluid Power
  • Hospitality
  • Life Sciences
  • R&D
  • Retail
  • Robotics
  • Solar Power
  • Wind Power

Follow us on Twitter

Tweets by @WTWH_Marketing

Footer

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFastâ„¢
  • Design World
  • EE World Online
  • Fluid Power World
  • LeadLiftâ„¢
  • MassDevice
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development

WTWH Publications

  • Club + Resort Business
  • Convenience Store Decisions
  • Design World Magazine
  • Solar Power World
  • Windpower Engineering & Development
  • Fluid Power World
  • Medical Design & Outsourcing

WTWH Media LLC, an 9x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 50+ web sites, 12 events, 7 print publications and custom digital marketing services. More at WTWH Media

Copyright © 2021 · WTWH Media, LLC · Privacy Policy


Twitter Linkedin Facebook
We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use this website.OkNoRead more