The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about?
Twitter Creates Personas to Help Advertisers Better Target Customers
Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona in one click.
Twitter has grouped users together so advertisers can easily select and learn about a demographic. They explained in a blog post, “With personas, you can easily learn about specific audiences on Twitter — such as parents, millennials or small business decision-makers — and then target them in a new campaign.”
Once a persona has been selected advertisers can even make the audience even more specific by adding additional targeting types, for example by selecting the millennial persona and “iOS” as the platform.
Facebook Improves Newsfeed Algorithm for Videos
Facebook’s previous video algorithm showed more videos in someone’s newsfeed if they were more likely to watch and engage with videos and less videos for people who did not often engage with videos. They have recently decided to factor in other signs that people may enjoy watching videos even if they don’t often like, comment or share videos.
“We have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t want to like it”, Facebook explained in a blog post.
Facebook began rolling this out end of June and hopes this update will help people see more of the videos they might be interested in and less of the videos they wouldn’t care to watch. This update is not expected to significantly increase pages’ video views.
Instagram Allows High-Resolution Photos… FINALLY
Instagram has finally made updates to allow high-resolution photos of 1080 x 1080 pixels to be posted, but as of right now this is only available to iPhone 6 Plus users.
Eventually Instagram hopes to enable high-resolution photos on more devices, as they explained to WIRED, “We are gradually rolling out 1080 [pixel images] on both iOS and Android, and most people should have it.”
This is a huge improvement as only photos that were 640 x 640 pixels could previously be uploaded. As of right now Instagram does not plan on allowing photos higher than 1080 pixels in order to decrease the possibility of lag for users.
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