Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic.
Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, utilized the hashtag #LEX2011 to meet a man by the name of Brian Inkster. By using this hashtag, Linda was able to connect with Brian, and in the meantime, turned the hashtag #LEX2011 into a more popular attraction than the actual event itself.
Stories like Linda Cheung’s hijacking of the hashtag #LEX2011 prove that hashtags can help a topic become viral much quicker than most any other means (read Linda’s entire story at Marketing Donut).
That is the power of a Twitter hashtag that I think is important to understand. Using hashtags can help us reach people that we normally would never know, get introduced to, or have in our body of followers.
It’s inspiring to know that a simple Twitter hashtag can create such a buzz and at the same time keep it close and personal. Twitter is very unique in that sense.
Twitter hashtags are something that every business should have a look at and really embrace in their attempt to get a discussion going.
In order to ease you into the concept of using twitter hashtags for business, below is an infographic that helps you grasp the concept. The infographic (presented by Social Caffeine) called What You Need To Know About Twitter Hashtags is a great introduction to the power of hashtags in general.
Hashtags have of course been available for a long time, and their use has been widely known. But, I think people have forgotten about the power of a good hashtag and how to really utilize it in their attempt to make people aware of what they have to say and share.
Thanks to Bit Rebels for bringing this infographic to my attention.