What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
Infographic: What You Need to Know About Twitter Hashtags
Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic. Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
Social Media Statistics Recap for 2012
2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
A Typical Day for a Social Media Manager [Infographic]
When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]